Nike Basketball Explores Design Innovation with “Inside Access” Series

Nike Basketball started 40 years ago with the introduction of two basketball shoes – the Nike Bruin and the Nike Blazer. Since then, the brand has taken innovation for the sport very seriously, starting with the Nike Air Force 1. For this NBA season, Nike will explore the design innovation of Nike Basketball through the ”Inside Access” Series. From creating silhouettes specifically for outdoors to the fabrication of shorts, we will get the full story. For now, here are a few images from the series.

Nike "Inside Access" Series - Nike Air Force 1 ad

Nike “Inside Access” Series – Nike Air Force 1 ad

Nike "Inside Access" Series - Nike Blazer

Nike “Inside Access” Series – Nike Blazer

Nike "Inside Access" Series - Nike Air Force 1

Nike “Inside Access” Series – Nike Air Force 1

Nike "Inside Access" Series - Nike Bruin

Nike “Inside Access” Series – Nike Bruin

Nike "Inside Access" Series - Nike Hyperdunk 2012

Nike “Inside Access” Series – Nike Hyperdunk 2012

Source: Nike, Inc


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Nike Basketball Explores Design Innovation with “Inside Access” Series

Nike Basketball started 40 years ago with the introduction of two basketball shoes – the Nike Bruin and the Nike Blazer. Since then, the brand has taken innovation for the sport very seriously, starting with the Nike Air Force 1. For this NBA season, Nike will explore the design innovation of Nike Basketball through the ”Inside Access” Series. From creating silhouettes specifically for outdoors to the fabrication of shorts, we will get the full story. For now, here are a few images from the series.

Nike "Inside Access" Series - Nike Air Force 1 ad

Nike “Inside Access” Series – Nike Air Force 1 ad

Nike "Inside Access" Series - Nike Blazer

Nike “Inside Access” Series – Nike Blazer

Nike "Inside Access" Series - Nike Air Force 1

Nike “Inside Access” Series – Nike Air Force 1

Nike "Inside Access" Series - Nike Bruin

Nike “Inside Access” Series – Nike Bruin

Nike "Inside Access" Series - Nike Hyperdunk 2012

Nike “Inside Access” Series – Nike Hyperdunk 2012

Source: Nike, Inc


© jacques for , 2012. |
Nike Basketball Explores Design Innovation with “Inside Access” Series |
No comment |
Add to
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Post tags: , , , ,