The opening night for the NBA was filled with new kicks, rings, basketball, and the Samsung Galaxy Note…wait what? As part of the launch of the Samsung Galaxy Note II, the brand linked with LeBron James, the current MVP, Gold Medal winner, and NBA Champion of the Miami Heat for their “Next Big Thing” campaign. In addition to the commercial, which ran at the start of the game, Samsung held a party for the NBA Champs where they got a chance to show off some of their new hardware. In addition to LeBron James, Dwyane Wade, and Chris Bosch, Kim Kardashian, Gabrielle Union, and St. Louis Cardinals outfielder and Miami local Jon Jay were in attendance to help celebrate. Enjoy the video and some images of the event below.
Photos Courtesy of Alexander Tamargo, Getty Images