Beyoncé Signs $50 Million Pepsi Deal

The Pepsi brand recently signed Beyoncé to serve as their global brand ambassador. Pepsi has signed Beyoncé on a 50 million deal which is allocated under the “creative development fund”, aiming to invest in a list of creative marketing strategies that will involved the artist’s image in a number of campaigns. In addition to performing at the next Super Bowl half-time show, which is sponsored by Pepsi. She will also star in the next “Live for Now” advertisement -which previously featured Nicki Minaj- that’s due to go live in alignment with Beyoncé forthcoming album release.