H&M for Brick Lane Bikes Apparel Collection Video Preview

personal loans for pensioners south africa announces its upcoming men’s capsule collection in collaboration with East London’s san jose dui–one of the world’s leading custom-bike specialists. “H&M for Brick Lane Bikes” combines the functionality and ease of cycling attire with chic city style, modern sports performance and vintage accents in presenting a series of garments that looks and wears beautifully both on and off the bike. Made from more sustainable materials as part of H&M’s earth-conscious endeavors, the new collection is slated for a global launch on March 7, 2013. This Barracuda Film & TV-produced video was shot at the Brick Lane Bikes shop in East London and interviews its founder Feya Buchwald, Creative Designer Chris Christodolo, as well as H&M Designer Petter Klusell.

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