H&M for Brick Lane Bikes Apparel Collection Video Preview

H&M announces its upcoming men’s capsule collection in collaboration with East London’s Brick Lane Bikes–one of the world’s leading custom-bike specialists. “H&M for Brick Lane Bikes” combines the functionality and ease of cycling attire with chic city style, modern sports performance and vintage accents in presenting a series of garments that looks and wears beautifully both on and off the bike. Made from more sustainable materials as part of H&M’s earth-conscious endeavors, the new collection is slated for a global launch on March 7, 2013. This Barracuda Film & TV-produced video was shot at the Brick Lane Bikes shop in East London and interviews its founder Feya Buchwald, Creative Designer Chris Christodolo, as well as H&M Designer Petter Klusell.