In4mation Holiday 2012 Lookbook

In4mation announces the upcoming release of their Holiday 2012 Collection. The brand is inspired by old world prophecies, secret societies, and ancient predictions for this line which is now available at all In4mation stores, online, and brand retailers.

“We looked to things like the ancient Egyptians, the Anunnaki, the Mayans, and the Illuminati to help build the foundation of the line,” says In4mation art and design director, Keith Kanagusuku. “2012 is an important year for a lot of these organizations and civilizations and we tried to weave that into this final line of the year. It’s easy to lose yourself looking into history and theories behind a lot of these sects, but it really helps the creative process along when you have so many different historical elements to play on. We’re all really proud of how it came it and think that people who follow the brand are really gonna be into it.”