The 15 Most Important Jordan Brand Releases

In 1997, Michael Jordan spread his wings from Nike to create the subsidiary we know as Jordan Brand. In a fifteen year span, the company has seen retirement, comeback, the rise of retro, and an ever-changing roster of endorsers. To celebrate the brand’s anniversary year and success, we take a look back at the fifteen most important release from Jordan Brand.

15. Air Jordan 12

Air Jordan 12

Released: 1997

Coming off the high that was the AJ 11, the Air Jordan 12 kicked off the Jordan Brand campaign in reserved but focused fashion. Durable design and powerful performance in five original colorways helped drive sales for what would be the last MJ signature to release in a Nike box. Swoosh branding was unseen on the shoe itself, a big ‘first’ for the debut of the brand.

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