The Vibram name may not be synonymous with the sneaker culture, but their innovation in the minimalist footwear department helped spur the current trend. On December 12, it was announced that Former Vibram CEO, Tony Post, announced the formation of Topo Athletic, a brand based on the unique belief that products should innately amplify, not modify, the body’s natural biomechanics. According to Post, “Topo’s target audience is athletes who value simplicity, functional design and technology where it counts. “We approach product design with humble innovation — we’re not arrogant enough to think that our products will change an athlete’s performance,” Post said. “Only his or her drive to succeed can do that. Our role is to help them get there.” For more on Topo Athletic, head over to SportsOneSource.