Denim Mythbusters – Self Edge’s Experts Don’t Do This to Good Jeans [VIDEO]

Have you ever been told not to wash your premium selvedge denim? Or to put it in the freezer? Or to take it to the ocean and scrub it with sand? Or to wear it in a full bathtub?

Denim gurus Kiya Babzani (Self Edge, founder) and Andrew Chen (Self Edge NY; 3sixteen , founder) have heard all that and more. And they think it’s bullsh*t.

We chopped it up with these two experts to learn why (in their opinion) those myths are wrong, and to get their tips for caring for your premium selvedge.

Like what you’re hearing? Check out Self Edge’s selection of fine Japanese denims at its webstore: http://www.selfedge.com/