“Style should be something that represents the way you feel.”
There is a filth and fury inside all of us. A place of darkness we don’t discuss in polite company. Channel it one way, it’s the force that compels you to create, channeled another way it’s the urge to destroy. It’s the internal voice that makes you see see the world differently. It is the desire to leave your mark, to destroy what existed before you. In this way, we are all engineered the same. Engineered to destroy.
Brooklyn based Мишка has dug deeply into the recesses of our own internal Hell. And we’ve come back from that seventh circle, with looks that externalizes the darkness. Imagine a solitary figure standing in a stairwell. His eyes peer out from below his blonde brow, but his vision is inside. He strikes a confident cool. He is unnervingly calm—his clothes make the statement. In repose, sweating anything is the last thing on his mind. Now, your internal vision can be your external style.
Shot by Jason Shaltz and modeled by Shaun Ross, the Мишка Spring ’13 Lookbook shows that cool comes from a confidence within. Make a statement with every step – whether you’re walking up the stairs of a dank DIY venue, turning up the local White Castle at 4am or simply standing in a stairwell contemplating the universe’s navel.
Мишка’s Spring ’13 Lookbook teaser hints at a deceptively sophisticated cut and sew line, but make no mistake: the classic collection of caps, beanies, accessories and graphic tees that feature the brand’s iconic logos—like the keep watch—are still present.
Born in Brooklyn and raised in Hell, Мишка comes in hot this Spring. Look for the collection to drop soon. Stay strange, friends.
About МишкаA New York City fixture since 2003, Мишка (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, Мишка is synonymous in the industry with creativity and originality, consistently inspiring—and often offending—with designs that manifest the brand’s D.I.Y./punk ethos.
Мишка continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. Мишка’s collections are available worldwide in only the finest shops and online boutiques.