UndrCrwn “Air 33” Launch

We can credit the 90s with some of our favorite songs, athletes and films- but it also brought us one of  the largest generational phenomenons of the time. This came in the form of the “Bart Craze.” And in some regard, this movement became bigger in street-fashion than the televised character himself. The fashion subculture that adopted his style, spurred a series of tees in which the character was placed in unlikely situations. Decked out in the best shoes, spitting the hottest music lyrics and citing all cultural  references of the moment – because he did it all and could morph into anyone.
Using this as inspiration, UNDRCRWN has created the “Air 33” collection.  Mixing in trends of the 90s, that have also been revived in present day. Starting with Bart as a NY Legend- sporting “Ewing” kicks, hightop fade and the brand’s signature touch of sports styling.

The collection is now exclusively available at www.SHOPUNDRCRWN.com