Jay-Z just signed and Roc Nation label have inked a global partnership with Universal Music. The deal awards Universal Music the rights to Jay-z’s upcoming projects and also his artists under the Roc Nation outfit. The statement concerning the partnership is below:
“This agreement presents a unique opportunity for Roc Nation’s artists—being able to continue to operate as an independent label with the strength, power and reach of the best major,” said Jay-Z in a statement. “I look forward to a long and prosperous collaboration with UMG.”
Universal will provide distribution although “more of a partnership and not a traditional distribution deal,” but not a joint venture according to a spokesperson. This means that Roc Nation artists the flexibility to receive marketing support from whichever one of its sub-labels fits best.
Source: The Wall Street Journal