HOOD BY AIR releases a short video titled “MORPH” which outlines the brand’s latest items. HBA is available at the HBA/Scion pop up in LA, and VFILES in New York and online (http://shop.vfiles.com/). Watch the video below:
Check out the NYTimes article that chronicles the start of HOOD BY AIR founded by Shayne Oliver.
“Almost single-handedly Hood by Air makes the New York fashion scene feel exciting — you want to be there, be part of their world,” said Nick Knight, a British photographer whose fashion film site, SHOWstudio, recently showcased a one-minute video for Hood by Air’s spring/summer 2013 collection. “And my 15-year-old son thinks they are the coolest brand, so they have to be.”
Mr. Oliver started the label in 2006, as a teenager with a small collection of T-shirts with the word “Hood” printed on them. He said that while growing up primarily in Brooklyn, in Bed-Stuy and Prospect Heights (with stints in St. Croix and Trinidad, where his mother is from), he developed a curiosity for connecting the dots among New York’s various creative enclaves.
“The name Hood by Air is a play off being from the hood, but taking the train downtown to hang out with skater boys and artists,” he said, referring to downtown personages like the late Dash Snow and Aaron Bondaroff, a gallerist who owns aNYthing, a boutique that was among the first to carry the label. – NYTimes