LeBron James was awarded with his fourth MVP award this past weekend and Nike celebrates the occasion with a special edition LEBRON X MVP shoe and a new “Witness History” campaign.
James becomes only the second player to win four MVP titles in five years, joining the select group of four-time MVPs in the award’s 58-year history.
To mark the historic honor, a special edition LEBRON X MVP shoe was specifically designed by Nike Basketball to commemorate this achievement.
The vibrant LEBRON X MVP shoe fuses the unique colorways and designs of each style in the LEBRON Xseries, which James debuted in August 2012. The design details, including MVP on the shoe tongue, weave the story of James’s incredible journey over the past year. It’s a path that has seen him striving for excellence by perfecting his shooting efficiency, assists and rebounds to cut through defense effectively as an individual and as a team. Along the way, James has traveled from the courts of London to the hardwood arena of Miami, achieving victory in an extraordinary 27-game winning streak.
With the release of the LEBRON X MVP shoe, Nike pays tribute to a player who has earned his place in basketball history through his unwavering dedication to the pursuit of greatness.
The LEBRON X MVP shoe will be available in limited quantities at select retailers in North America and China soon.