Primitive 2013 Holiday Collection

Primitive Apparel gives us a look at their sulty 2013 holiday lookbook. Seen below, Photographer Luis Rano, captures several lovely ladies  as they don the new items in the collection in a festive holiday mood. The collection comes featuring  a selection of sweaters, T-shirts, sweatpants and accessories, all detailed with seasonal motifs and red and green accents. Check out the lookbook above and visit Primitive for more.

Girls in guys clothing… An innocent way to display our latest offerings on beautiful living canvases? Or a calculated move to lure consumers to our product via the oldest & most reliable advertising method in the book? The answer: Who really cares?  Lighten up & enjoy the season already! For our Holiday look book shoot we enlisted the assistance of our long time friend, Luis Ruano.  We provided the gear, Smores, and gals.  Luis brought his signature lush & inviting photography style.  We couldn’t be happier with the final results.

Happy Holidays from the entire Primitive Family!

Luis Ruano @luis_ruano

Darren Miller @darrenmillervideo

Ana Cheri @anacheri
Kyra Santoro @kyrasantoroxx
Erica Nagashima @ericanagashima
Misha Aryn @mish_arynrosee