Nike unveils the Mercurial Superfly and more from the World Cup Innovation Summit

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brasil.

“This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brasil allow us to supercharge our innovation as we look to provide athletes with every advantage on the world’s greatest stage.”

One of the highlights from the Summit was Cristano Ronaldo unveiling the  latest soccer boot today, the Mercurial Superfly. The new boot,  is born from four years of R&D in the Nike Sport Research Lab. Driven by insights from the world’s fastest athletes, the Superfly is created to revolutionize speed.

 

First unveiled in 1998, the original Mercurial was a radical and unprecedented piece of design that established Nike as the leader in football boot innovation. With the new Mercurial Superfly, Nike has created not just another cutting-edge boot but a leap forward for on-pitch speed.

 

“With its new design innovations, the 2014 Superfly makes a quantum leap forward in what high performance boots can be – and what they can help players achieve,” said NIKE, Inc. President and CEO Mark Parker at the Madrid unveiling. “Fueled by Nike Flyknit technology and with a bold new silhouette, the Mercurial Superfly will be the boot of choice for the game’s fastest players.”