NYTimes profiles Sneakerheads “For Young Traders, a Market Where Air Jordans Are Blue Chips”

With sneakers slung around their shoulders and pockets full of cash, young boys huddle in hotel ballrooms and high school gyms, shouting and bartering as if they belong on a trading room floor.

“What do you want for them?” John Leonardo asked at one recent event in New Jersey.

“What’s your offer?” someone hollered back.

In a flurry of transactions, John, who is only 13 years old, bought, sold or exchanged 20 pairs of designer basketball sneakers and walked away with seven, four more pairs than he started with. His collection’s retail value climbed to $1,155 from $340.

Read the entire story at http://uristocrat.com/2011/07/superheroes-the-movie-hbo-docs-trailer/