Watch Apple’s New iPhone 5s TV Ad “Powerful”

With the power of iPhone 5s, you’re more powerful than you think.

Today is  earnings day but before we get a look at the numbers, we take a look at a new commercial from the tech giant.   Watch the new commercial for the iPhone 5s, sporting the smartphone’s new tagline “You’re more powerful than you think.”

The soundtrack for the TV Ad is a cover version of the Pixies’ “Gigantic,” and the add features showcases some of the powerful things that can be done on the device  from tuning instruments, to translating text in images.