Sneaker Freaker revisits an article from their vault in light of all the recent sneaker releases hitting the market. The article takes a deeper look at the real cost of making a sneaker.
FROM THE SF VAULT
IF YOU ASKED THE ‘AVERAGE’ MAN, WOMAN OR SNEAKERHEAD WHAT IT ACTUALLY COST TO MAKE A PAIR OF SNEAKERS, I’D BET MY ASS THE REPLY WOULD PROBABLY BE SUMMED UP AS SOMETHING PRETTY CLOSE TO ‘A FEW LOUSY DOLLARS!’
Now ask yourself the same question… have you ever thought about how much your premium Air Force 1s cost Nike to make? What does PUMA fork out to knock out a pair of classic Suedes? The fact is I don’t know the precise answer either, but for the past few months I have been endeavouring to find out.
There has to be a dollar figure at the end of the rainbow, but it’s damn hard to find out exactly what that number might be, which is further complicated by variables such as the price of raw materials, wages, transport, government duties, currency and so on and so on. Ratchet that fluctuating matrix up a notch by calculating the investment required to produce components such as rubber moulds across size runs from 6 to 14 and pretty soon your eyeballs will start rolling backwards quicker than you can say Heather O’Rourke.
So the simple answer to the question is that… it’s not simple at all.
Read the article here.