Label Exec Steve Rifkind Talks All Def Music, 360 Deals, Branding & More With HHS1987

Here is HHS1987’s exclusive with groundbreaking record label executive Steve Rifkind. While in Philly with partner Russell Simmons to announce the signing of Tayyib Ali, Rifkind sat down with our very own B. Wyche. Steve discussed Ali and all the artists signed to his All Def Music imprint, the pros and cons of 360 deals, the role artist branding plays in connecting with fans and much more.

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