Rocksmith presents a sportswear-driven summer collection with an emphasis on bold futuristic styling, performance and comfort. The NYC-based brand uses breathable mesh, French terry and leather detailing in complex multi-fabric constructed items. Layers of texture with a minimal and streamlined look is what makes the Stratus Jogger Short a standout piece that is complemented with pocket tees and tank tops. The lookbook features a number of great items for the 2014 summer which is already off to a blazing start.
The model in the lookbook is Mandela Francois Gadsden.
The line’s monochromatic story, which also incorporates musical references, is available startingJune 17 on www.rocksmithnyc.com
Rocksmith is a Brooklyn-based music lifestyle brand internationally recognized for its fusion of Japanese design and New York streetwear. Founded in 2004 by Erik Marino and Kenshin Ichikawa, Rocksmith is rooted in the music community, blending classic imagery and themes with modern graphics and contemporary silhouettes.
The premiere Rocksmith collection launched in 2004 in Tokyo and made its US debut a year later. The collection has since expanded to include denim, outerwear, knits and accessories, solidifying the brand’s position at the forefront of contemporary sportswear.
Erik and Kenshin maintain close ties with the music industry and have collaborated with some of hip hop’s biggest names such as Kendrick Lamar, Wu Tang, 2Chainz, Kirko Bangz and Absoul among others. Rocksmith fans also span the entertainment world with notables that include Jay Z, Spike Lee, Wiz Khalifa, Chris Brown, Diddy, Lil Wayne, Ludacris, Justin Bieber and Theophilus London.