Hudson Mohawke will release his new solo EP, Chimes, on September 30 via Warp Records. You can listen to one of the new tracks from the project now on iTunes. The track is also featured on the new Apple Macbook Air commercial.
The commercial features MacBook Airs festooned by stickers reflecting their users’ tastes, personalities and purposes.
“The notebook people love” is the tagline. And it’s a message that’s communicated giddily (almost like a throwback to Apple’s classic iPod work) with shot after shot of icons, cityscapes, planets, digital gadgets, pop-culture characters and more—all cavorting and posing around the Apple logo in the middle of the notebook’s lid. Check out the commercial below.