With Nike Tech Fleece as its champion, the Fall 2014 Nike Tech Pack Collection offers increased functionality on instant-classic silhouettes and reinvigorates time-honored styles.
Since its debut in 2007, Nike Tech Pack has stood for forward-looking design with an emphasis on uncompromised function. Nike Tech Fleece, introduced in 2013 and created for the contemporary athlete, reimagined classic Nike silhouettes with an advanced fabric saturated in benefits such as superior breathability, insulation and articulation.
Season after season, The Nike Tech Pack Lookbook App will bring the latest collection to life through the stories of the world’s greatest athletes. In the app Serena Williams, Rafael Nadal, Genie Bouchard, Victoria Azarenka, Richard Sherman, Li Na, Kevin Prince-Boateng, Angelica Bengtsson, Paul George, Perri Skakes-Drayton, Sean Malto, Juan Martin Hernandez, Hotaru Yamaguchi, and C.Y. Lee all share insight on their daily lives and what they do to continuously raise the bar in their respective sports.
The app’s fully-shoppable experience also features an inside look at the new Tech Pack styles and the innovation behind them, the Tech Pack all-star film, and behind-the-scenes video content.
The FA14 Tech Pack look book is now available for users with iOS devices in the U.S. in the iTunes Store.