KD7 ‘Uprising’ Launches 10/16

KD7 ‘UPRISING’

$150
LAUNCH:  THURSDAY, OCTOBER 16, 2014 – 8:00 AM EDT

The KD7 ‘Uprising’ is available in full family sizing.
KD7 GS (3.5Y-7Y) $115
KD7 PS (10.5c-3Y) $75
KD7 TD (5C-10C) $55

It’s rare to find an athlete at the top of his or her sport that possesses both genuine humility and a ferocious appetite to consistently outwork the competition. Kevin Durant’s rise to superstardom parallels the rare weather phenomenon known as sprite lightning, which served as inspiration for the KD7 ‘Uprising’ colorway. “I started from the bottom with humble beginnings and I’m focused on rising to the top,” said Durant.

Launched with a performance objective to help Durant stay lightning quick, the creative theme around Durant’s seventh shoe focuses on lightning and atmospheric events. Sprite lightning, a mystery to many meteorologists, rises upwards from the top of thunderclouds into the atmosphere. Like Durant’s career trajectory, sprite lightning is an uncommon occurrence.

 

Born and raised in Seat Pleasant, Md., Durant learned how to prove the naysayers wrong through his own hard work and dedication. Inspired by his late Coach Chucky Craig and his focus on work ethic, Durant has risen to the game’s MVP — with his sights set on more. “Growing up in Maryland taught me how to survive and work hard, how to just go out there and believe in yourself,” said Durant. “So many people told me I couldn’t do it, but when you fall down, you have to get back up and learn.”

The KD7 ‘Uprising’ also is a nod to Durant’s fascination with meteorology that began when he was a kid. The shoe features atmospheric graphics on the Swoosh outsole. The KD7 ‘Uprising’ shoe on nike.com on October 16 (8am EDT/5am PDT).