Coldplay have shared an animated interactive video for their Ghost Stories track "Ink". Written, directed and animated by Blind, it’s a Choose Your Own Adventure-styled project chronicling one man’s journey across the globe in search of his lost love. Viewers can control the story by making decisions at certain intervals – which paths to take, which animals to embody, and even whether or not to get drunk. All in all, there are 300 possible outcomes, depending on what you click and when. See for yourself over on Coldplay’s website. Update: watch the video below.
Check out Coldplay’s "True Love" video, which details a similar romance – with inflatable body suits: