How Roy Choi Built An Empire From One Beat-Up Taco Truck

The chef has a secret for anyone trying to build a business out of a creative pursuit: it’s okay to not (totally) know what you’re doing.

"Look at these dents," Roy Choi says, waving his hand toward a Kogi taco truck that’s pulled up alongside a stretch of Olympic Boulevard in West Los Angeles that’s unremarkably populated with huge, graphite office buildings and a Bed, Bath & Beyond. The truck looks like it’s been through a war—its sides are plastered with grease stains and fading surf stickers, and its fender has mashed up against few too many curbs.

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via Fast Company