It’s hard work, not the shoe, that’ll make you fly.
We’re all familiar with those shoe commercial cliches: the epic theme music, players practicing jump shots in a dramatically lit gym, early morning runs through some random industrial neighborhood, and a workout regimen that is capped off by flipping tires in a wheat field. It’s how Nike, Reebok, and their cohort try to convince you that a shoe will make you an amazing athlete. Now Foot Locker and agency BBDO New York are poking fun at that
spurious message, while illustrating the truth behind the cliches, with their new spot, "Ready To Fly."
via Fast Company