nairifuri is a Japanese label founded in 2007 with the aim of creating fashionable and stylish clothing that’s still functional for the everyday cyclist. With a new outpost that opened up in New York City, the brand is now reaching out to American urbanites with its formula of cool and comfortable fits. Button-down shirts and matching knitwear are styled with pliable smart pants, while technical outerwear see matching loose-fitted cycling pants with spring cord helm to ensure unwanted draft is kept out. Whether you own a bike or not, the performance-driven apparel will ensure you look spruce while maneuvering through town attending meetings throughout the day. Head to narifui’s web store for its current range.