Do you feel it in the air, guys? It’s that time of the year. The NBA Season is upon us and will tip off in a few short weeks. On Monday, the NBA launched “This Is Why We Play,” a new campaign that captures the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court.
Produced by the good folks at Translation (shameless plug), “Anthem,” will debut on TV Wednesday. “Anthem” highlights the game’s historical milestones and reverberating cultural impact, and demonstrates many ways teams, players and fans are deeply connected to basketball and the values it teaches (leadership, teamwork, respect, dedication, etc.).
The commercial features NBA MVP Stephen Curry, NBA Players Association MVP James Harden, Carmelo Anthony, Kevin Durant, Yao Ming, Magic Johnson and many more. The NBA season kicks off October 27th as Curry leads his Golden State Warriors against the New Orleans Pelicans and All-Star Anthony Davis at 10:30 p.m. ET. The Pelicans/Warriors telecast will be preceded by the Eastern Conference Champion Cleveland Cavaliers and LeBron James visiting the Chicago Bulls and Derrick Rose at 8 p.m all on TNT.
Check out the moving commercial in the video player up above and get ready to hit the hardwood this Fall. Join the conversation online by following the @NBA on Twitter and using the hashtag, #ThisIsWhyWePlay.
Photo Credit: NBA.
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