New Balance wants to create customized 3D-printed midsoles for your sneakers

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At the Intel CES press conference today, Intel and New Balance announced a partnership to use technology to personalize each customer’s foot to create a personalized midsoles for their running shoes. To create the 3D model, New Balance will use Intel’s RealSense technology to measure each foot for the most accurate midsoles to support each customer. New Balance CEO Rob DeMartini said the new model of the sneakers will launch in April as a limited release in Boston. Soon, the company aims to install the technology for customers to get custom 3D-printed midsoles for their shoes right in the New Balance…

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via The Next Web