The music landscape is slowly moving toward a complete shift from tangible ownership to streaming as solidified by Apple’s “aggressive, two-year termination timetable” as it relates to their once game-changing service, iTunes.
A further signal of the changing of the times comes with the anmouncedment that Chance The Rapper’s well-received mixtape, Coloring Book, will be the first project to chart in the top 10 on Billboard based solely on streams alone.
While many will be quick to mention that Kanye West’s The Life of Pablo faced similar streaming success thanks to over 400 million plays, that project was deemed to have moved “tangible units” and Billboard figured that into their metrics (although that is debatable), while Chance’s project comes with a “free” tag despite a person needing to sigh up for Apple Music to legally have a listen.
According to Hits Daily Double, “Chance The Rapper’s star-studded mixtape, Coloring Book, will debut with an album equivalent of 40-50k, enough for a Top 10 bow, on the wings of a splashy Apple exclusive. This is the first time an album has charted with only streaming numbers.”