The iconic sneaker is hitting the shelves for the first time since 2013.
News circulating last year of a rumored return of the Air Jordan 1 High OG “Bred” have been confirmed. Easily Jordan Brand‘s most iconic sneaker, the 2016 fall Air Jordan 1 Retro High OG edition of the Breds will be dropping just in time for the new school year with its original construction and the brand’s signature ”Bred” colorway — a standout mix of Black/Varsity Red-White.
The model became infamous during the ’80s when Michael Jordan notoriously wore his pair to Chicago Bulls games. Disregarding the NBA’s “uniformity of uniform” rule that posited that “A player must wear shoes that not only matched their uniforms, but matched the shoes worn by their teammates,” ex-NBA commissioner David Stern apparently threw the shoes out of the game. Legend has it that MJ chose to pay fines (a rumored $5,000 USD per game) to the league every time he wore his Breds, and eventually, the NBA issued an outright ban of the bold red and black sneakers on-court.
Original Breds like these haven’t been reissued since 2013. Grab a pair while they last when they release in Europe September 3 for a price of €150 EUR (approximately $170 USD). Stay tuned for word on a Stateside release.