Fête de la Musique, or World Music Day, is a global celebration of music. This year saw influencer collective Pain O Chokolat hold a free celebratory concert in Paris; upping the ante for the 11th year in a row with performances from A$AP Rocky, Skepta, the Patta Sound System and a host of underground MC’s.
Partnering with Coca-Cola, the Pain O Chokolat posse gathered influencers from around the globe to attend the Northern Ireland vs. Germany game at Parc des Princes. La Machine du Moulin Rouge then housed Pain O Chokolat and guests to shut down the City of Light before a heated crowd.
Pain O Chokolat is a collective of designers, musicians, artists, and directors, deeply rooted in the red-light district of Pigalle. In its 11th year, the night brings together the community’s youth, giving them access to underground and world-famous musicians. Coca-Cola’s support increased their capacity to unite friends to share in the vibrant experience.