Snapchat Unveils Connected Glasses & Rebrands as Snap, Inc.

Snapchat has announced Spectacles, the company’s very first hardware product.

Named “Spectacles”, the sunglasses are able to record a 10-second video snippet, and will release at a price-point of around $130 later this year. CEO Evan Spiegel also revealed to the Wall Street Journal that the company is being rebranded to Snap, Inc. The glasses feature a single button that will begin recording through a wide-angle 115-degree lens, which imitates a person’s natural field of vision. The result is actually a circular video  that simulates the wearer’s point of view. “When I got the footage back and watched it, I could see my own memory, through my own eyes — it was unbelievable,” Spiegel notes in the interview. “It’s one thing to see images of an experience you had, but it’s another thing to have an experience of the experience. It was the closest I’d ever come to feeling like I was there again.”

Initial product shots seem to angle the sunglasses as a fashion product, presented alongside a lookbook-style campaign image. Stay posted for further details and information.

Now enjoy our list of the best NFL accounts to follow on Snapchat.

via Highsnobiety