Gucci’s latest campaign references England’s underground Northern Soul movement of the ’60s while highlighting its vibrant and eclectic 2017 pre-fall collection. Shot by frequent Alessandro Michelle collaborator Glen Luchford in the famed Mildmay club, the colorful dancehall serves as the background of Gucci’s dynamic campaign. The shoot is inspired by dandyism and famed Malian artist Malick Sidibé’s portraits of youth culture. Furthermore, the campaign features an all-black cast, which showcases the latest move in Gucci’s push for diversity in fashion.
Also, make sure to check out the memes Gucci made for its latest watch collection.