“Dangerfield eliminated everything from his act
but the setups and punchlines”
Dangerfield reduced his act to just two lines: setup and punchline.
“Anytime you limit somebody, it always – in terms of resources – kind of creates opportunities. Our movies have few visual effects”
Blumhouse films have grossed over $2 billion worldwide.
“What if there were no punch lines? What if there were no indicators? What if I created tension and never released it? What if I headed for a climax, but all I delivered was an anticlimax? What would the audience do with all that tension? Theoretically, it would have to come out sometime. But if I kept denying them the formality of a punch line, the audience would eventually pick their own place to laugh, essentially out of desperation”
In this case, Martin’s constraint was to deny the audience the very thing they expected to be at the core of a comedy routine.
In working with entrepreneurs I often first ask them to consider what to remove from their service or application. Maybe this also applies more generally. We could then regularly embrace what happens simply by applying constraints to what we do.