Errolson Hugh, co-founder of ACRONYM®, has worked on three previous Nike models: the Lunar Force 1 (2015), much-lauded Presto (2016) and AF1 Downtown (2017). Each of these introduced a plausible solution to solve a discrete functional problem (for example, the Lunar Force 1 incorporated an easy-entry zip component).
He took a slightly different approach for his fourth shoe with the brand, a Nike Air VaporMax Moc 2. “There is absolutely nothing retro about it. It’s so forward,” he says of the shoe. “The physical aspect of it, once the laces are removed and with the elastic tongue…there is not really much that we felt we wanted to do functionally because it’s great.”
Instead, he and his team pivoted from their typical design process and considered the shoe “as a visual project.” They contemplated graphic applications conveying aggression and speed. And within these experiments, considered just how far they could possibly push while still keeping the shoe wearable.