Nike Launches Women’s Digital Sneaker Boutique Unlaced

Some silhouettes will include the opportunity to remove logos and change or add accessories (for example, the Air Max 1 patch can be removed or moved). “It’s about reinventing a classic, but rather than it just being a different colorway, there’s a different detail…the tag is here, or the Swoosh has been moved and stuff like that,” she says.

via NikeInc.com