Sneaker fever hasn’t just gripped the world, it’s gripping the economy, too. The American market for deadstock sneakers has now eclipsed a colossal $1 billion, with the thriving resell community netting millions of dollars a year by flipping rare kicks for profit.
With that in mind, we’ve teamed up with the sneakerhead data wizards over at viagra superstore, with illustrations by http://uristocrat.com/2011/02/childish-gambino-freaks-geeks/, to bring you a detailed breakdown of the most valuable shoes to hit the resell market, as well as those that grossed the most dollars overall.
Here’s the rundown for 2018 Q1 (that’s January 1 to March 31) – with data based on sale activity on StockX.
Released on March 3, 2018, Virgil Abloh’s deconstructed, white Air Jordan 1 was the most anticipated sneaker release of the year so far. The drop was exclusive to European accounts, making it even more covetable elsewhere in North America and Asia. Garnering the highest Q1 resell price, at $1,771 on StockX, the white colorway took first, while the grade school version of the same shoe landed in the sixth spot on our list. Abloh also secured a third spot for his MoMA-exclusive Air Force 1.
While Abloh’s white Jordan 1 was a strong follow-up to his deconstructed “Chicago” colorway that released at the end of 2017, the “Chicago” version was rated as more valuable on StockX, re-selling for $1,985 as part of our 2017 Q3 report.
Following very closely in second, the Y-3 Runner 4D featuring a Futurecraft midsole was limited to only several hundred pairs worldwide, and sold for an average of $1,744 on StockX. The sneaker released only several weeks after Y-3’s FW18 presentation in Paris, where the technical silhouette first made its debut on the runway.
In third lands a MR PORTER-exclusive Balenciaga Triple S sneaker, which was part of a clothing and footwear collection created by both parties in January 2018. Lime green details were added to the extra-chunky silhouette, which has previously been treated to exclusive makeups alongside other retailers like SSENSE and Dover Street Market.
Elsewhere on the list we see the highly limited, local exclusive “Seoul” Air Jordan 3, which released only in Korea, alongside the “Ray Gun” Kyrie 3 PE, and Hender Scheme’s luxurious, full-leather take on the adidas Originals NMD.
The ten most commonly sold sneakers on StockX in Q1 of 2018 were all Nikes, with Jordan sweeping the podium, plus fourth position. The iconic “Black Cement” Air Jordan 3 landed in first at 23%, representing nearly a quarter of top sneaker sales on StockX in Q1. “Bred Toe,” “Gold Toe,” and “Game Royal” versions of the Air Jordan 1 followed, with Supreme’s logo-heavy NBA Air Force 1 Mid in fifth.
The stats show relatively conclusively that when positioned correctly, certain Air Jordan silhouettes can garner significant market shares due to being widely produced and frequently resold, as well as sky-high resell rates, in the case of local exclusives like the “Seoul” 3s and Abloh 1s. For Q1, Jordan brand maintained a nice balance of OG colorways like the “Black Cement” as well as new colorway stories like the “Gold Toe,” and the resulting demand was self-evident.
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