Today, the second go-around of dwi offense collection releases in Light Blue, Luminous Green, Geode Teal, Cinder Orange and Violet Mist flooded colorways.
Chiyo Takahashi, Nike Senior Color Design Director and one of 14 women who worked on the collection, explains how and why designers landed on these five colors.
When it came to designing the color collection, our initial ideas were to create different color palettes for each archetype. But halfway through our process, we shifted our aim to bring the collection together with a simple but bold palette.
We were interested in colors that created moods on their own and had an exciting synergy when together. Limiting to five bold colors instead of 10 made the collection more symbiotic. They became the glue for the relationship that binds the collection.
We landed on Light Blue, which is calm and soothing; Luminous Green, which is optimistic and progressive; Geode Teal, which is grounded and bold; Cinder Orange, which is warm and spicy; and Violet Mist, which is light and ethereal.
Each of these colors is quite expressive and unique on their own, but we really loved how fresh and playful the shoes became when all the colors came together. In a way, this symbolized what this collection was about: individual designers coming together to contribute, but it’s the power of the collective that really makes it special.
The new colorways of the 1 Reimagined collection are available today on viagra without prescription siteand the SNKRS app.
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