Voice of Belief Feat. Serena Williams
Serena Williams’ 23 Grand Slam titles, six won in New York, is evidence of what is possible when you dare to dream big.
Today, as Serena Williams steps on the court in Flushing, Nike releases its latest Just Do It film, Voice of Belief. By blending archival and match footage with a voiceover by Serena’s father and first coach, Richard Williams, the spot highlights Serena’s dream-come-true of winning the major.
The film also serves as a key touch point in the 30th anniversary celebration of Nike’s famed call to action. In 1988, Nike inspired a revolution in sport participation and the drive to chase one’s crazy dreams. That inspiration came from a series of advertisements tagged with three simple words: Just Do It.
Since then, Just Do It has stood as a rally cry that inspires self-belief and has helped athletes from around the become their best by leveraging the power of sport.
Voice of Belief, created by Nike and Portland-based creative agency Wieden + Kennedy, will air on ESPN during the first two rounds of the tournament.
ON AIR – First Look At Shoe Samples
The six winners of the Nike: On Air contest – Gabrielle (New York City), Jasmine (London), Lou (Paris), Gwang (Seoul), Cash (Shanghai), and Yuta (Tokyo) – recently flew to Nike World Headquarters to take the next step in their sneaker design journey. At Nike WHQ, each winner had the chance to refine their shoes with a team of footwear designers, materials and color designers, and developers who collectively pored over the designs in individual teams. But before all of that, the moment of truth was revealed in a surprise first-look at their samples.
Meet Ascending Sprint Star Reece Prescod
Striving, training, fighting for every centimeter—it’s what emergent 100-meter specialist Reece Prescod does every day as he prepares for the 2018 European Athletics Championships, where Nike is the official partner. The 22-year-old already holds the British 100m title, and is looking to break 10 seconds in this month’s championship race in Berlin.
In this one-minute video, director Ian Derry relates Prescod’s personal quest for success through candid insights and shots of the Nike athlete sprinting through iconic Berlin locations such as the Messendam subway. “My vision was to try and articulate what it takes to become faster; the tiny margins of potentially training a whole lifetime to gain just a few centimeters,” says Derry, who produced this video and two others on 200-meter World Champion Dafne Schippers and 1500m runner Konstanze Klosterhalfen for a series called Portraits of Speed. “Capturing a visual portrait of their physicality to bring to life their voice and story was a real privilege.”
Harry Kane on Erasing Doubt
Not long ago, Harry Kane was relegated to reserve play. This came after being dropped from his first club, when he was just nine years old, and spending years in loan limbo. Doubt over the future has crippled many young players, but for Kane, it became a spark to prove all the ratings wrong.
Today, his goal-scoring record is among Europe’s best and his England team is on to its next challenge.
These short films are part of Nike Football’s Believe campaign. Learn more here.
Too Young? Not Kylian Mbappe
History comes naturally to French footballer Kylian Mbappe. The forward is the youngest-ever to score a goal for AS Monaco, the youngest-ever scorer in a European club semi-final, and the youngest to be nominated for football’s greatest individual prize, among other honors. Today, the 19-year-old racked up another accolade as the youngest French goalscorer in World Cup history. But age is only a number for Mbappe, as he describes in the Nike Football film, “Too Young”
“On your back, there’s a number, not your age” says Mbappe as he’s surrounded by the French flag and the chants of his home nation. “Either the player can play or he can’t.”
Coming off the heels of back-to-back World Cup victories for the French team, Mbappe is once again primed to defy his age — and establish his legacy.
“This is Naija: A Nigerian Football Story”
“This is Naija: A Nigerian Football Story” captures the pulse of the country’s unbridled, optimistic and confident approach to football. The documentary is directed by filmmaker Andrew Dosunmu, who also produced the 2006 feature “The African Game.”
Wherever you travel in Nigeria — a diverse country with more than 500 different ethnic groups — football serves as a universal language, the connective tissue that unifies the land and drives the spirit, belief and energy of the nation. Football provides a rhythm for daily life in the streets, the clubs, the markets and on the pitch, from the energy and chaos of Lagos to the wooded savannas of Abeokuta.
The film, which includes interviews with Segun Odegbami (a star of the 1980 Nigerian Africa Cup team) as well as current players Odion Ighalo and Wilfred Ndidi, shares how the Super Eagles’ mission to bring Naija to the world takes shape.
Neymar Jr in “Never Change”
Not the haircuts. Not the hype. Certainly not the headlines. For Neymar Jr, all that matters is the result on the pitch. His play, singularly dynamic, defines him.
“I did not get here because my name is Neymar. And I did not get here because of, whatever, because of my haircut. I got here because of my football,” he says.
This short film is part of Nike Football’s Believe campaign. Learn more here.
Do It the Brasilian Way
With cameos from national team athletes Philippe Coutinho, Marquinhos, Willian and Thiago Silva, the legendary Ronaldo, up-and-coming players Vinicius Júnior, David Neres, Lucas Paquetá and Paulinho as well as amateur players, this film depicts Brasilian football through its unique balance of talent, commitment and joy.
The term “Brasileiragem” (which, in Portuguese, is a combo of “Brasil” and “ball playing style”) was coined to define this, which manifests in everything from the country’s street art to the athletes’ unique confidence and style.
Focused on starring Russian national team forward Fedor Smolov, “Never Ask” champions a Just Do It attitude. After being cut from his academy team and going scoreless for two years of league play, Smolov didn’t give up. Instead, he dug deep to realize his potential — rising from nearly forgotten squad member to star player.