All posts by Uristocrat

See How the Jordan Cement Sneaker Box is Transformed into a Sneaker Armoire

Storage is an important often neglected aspect in preserving one’s sneaker collection. The early days of towering pillars of cardboard are gone and long forgotten, giving way to innovative and rather stylish alternatives. Case in point Instagram user @paul_imakeshitouta_wood and his sneaker box-inspired armoires. Taking the same shape and design of iconic shoe boxes, including Nike, Jordan Brand and New Balance among others, the self-proclaimed "woodist" is helping sneakerheads around the globe solve their storage problems with an idea that makes total sense. If you’re interested in a custom piece hit him up on Instagram.
A video posted by WOODIST (@paul_imakeshitouta_wood) on Jan 21, 2015 at 4:22am PST

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A First Look at the NikeLab Free Mercurial Superfly “Dark Obsidian”

Last year’s unveiling of the Free Mercurial Superfly represented one of Nike’s marquee lifestyle releases, coinciding with the World Cup in Brazil. Making a triumphant return and a further homage to Cristiano Ronaldo, the Free Mercurial Superfly is presented in a dark and ominous colorway as this dark obsidian iteration earns the NikeLab designation (as opposed to original HTM release). A drop is set for February 15, 2015 at #NikeLab locations globally.

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Listen to Rihanna’s “FourFiveSeconds” featuring Kanye West & Paul McCartney

First unleashed to the world via her personal website RihannaNow.com, the sultry Barbadian songstress releases new music featuring Kanye West and Sir Paul McCartney. Titled “FourFiveSeconds,” the stripped down, acoustic composition was…

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Kanye West Reveals the Reason Why He Doesn’t Smile

The code behind Kanye West’s disinterest in smiling was recently cracked at The Daily Front Row’s Fashion Los Angeles Awards. West was attendance as an honorary guest presenter for an award presented to Mazdack Rassi, Creative Director of Milk Studios. While on stage, Kanye West shared insight into an interesting passage of a book he had read that dated back to the 1800s and offered the following statement: “Back when I was working on Yeezus, I saw this book from the 1800s and it was velvet-covered with brass and everything,” West said. “I looked at all these people’s photos and they look so real and their outfits were incredible and they weren’t smiling and people, you know the paparazzi, always come up to me, ‘Why you not smiling?’ and I think, not smiling makes me smile… When you see paintings in an old castle, people are not smiling cause it just wouldn’t look as cool.”

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A$AP Rocky Opens Up About A$AP Yams’ Passing

A$AP Rocky made his film debut during the third day of the Sundance Film Festival as a supporting actor in Dope. It was supposed to be a celebratory time, however his grievances over the passing of close friend and A$AP Mob founding member were evident. Rocky was scheduled to perform at the premiere’s after-party, however the young rapper only played two songs before leaving the stage. The final song of his abbreviated set was dedicated to his fallen crew mate Steven "A$AP Yams" Rodriguez. In a conversation with Billboard, Rocky opened up about the passing of his close friend.
That performance — that was just going to stop me from crying. I had to address it, because the whole time I was rapping and I wasn’t into it, which is sad, but I just gotta keep it real. I can’t front. It’s even harder knowing that I gotta fly out in less than an hour just to go bury him. That’s the part that eats at me.
People were saying that Yams overdosed on drugs — he didn’t overdose on any drugs. I feel like people feel that way because that’s all he’s in pictures doing. When you see A$AP Yams you see Hennessey or purple drink, you see some type of controlled substance or illegal narcotic.
Head over to HYPETRAK to read what the Harlem emcee had to say about his film debut and forthcoming album.

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Image Skincare Vital C Hydrating Eye Recovery Gel

Image Skincare Vital C Hydrating Eye Recovery Gel is a super hydrating, anti-aging eye gel with a blend of nourishing anti-oxidants and peptides that reduces the appearances of fine lines and diminishes dark circles. Paraben free. Ultra hydrating Vitamin C/hyaluronic gel that smooth’s and diminishes fine lines while providing instant hydration to the eyes. Diminishes … Continue reading Image Skincare Vital C Hydrating Eye Recovery Gel

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Theraderm Platinum Protection Facial Sunscreen

Theraderm Platinum Protection Facial sunscreen protects your face from all of the sun’s harm and still wear your makeup with this oil-free facial sunscreen. SPF 43, broad-spectrum protection keeps you safe from skin-aging UVA rays and skin-damaging, cancer-causing UVB rays. SPF 43, UVA/UVB protection Oil-free formula that won’t clog pores Lightweight and works well under … Continue reading Theraderm Platinum Protection Facial Sunscreen

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Lil Wayne to Sue Birdman for $8 Million

Lil Wayne to Sue Birdman for $8 Million

Lil Wayne has been outspoken about his dissatisfaction with Birdman and Cash Money, calling himself a "prisoner" when the label refused to release his new album Tha Carter V. Now, it appears that negotiations between the two parties have fallen apart.

TMZ reports that Wayne will ask a judge to declare him free from Cash Money, arguing that the label violated his contract by withholding the album’s release. Wayne is also reportedly planning to sue Birdman for his promised $8 million Tha Carter V advance.

Birdman has reportedly promised that Tha Carter V will be released "in due time".

Wayne just released Sorry 4 the Wait 2 as an apology for the album’s delay. On the opening track, his remix of O.T. Genasis’ "CoCo", he directly addressed Birdman and the label:

Cash Money is an army, I’m a one-man army
And if them niggas comin’ for me, I’m goin’ out like Tony
Now I don’t want problems, I just want my money
Ain’t gotta hold no conversation or my luggage
Tell whoever’s countin’ that I’m on a hundred
Birdman Jr., more like Ugly Duckling

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Watch the Official Music Video for Eminem’s “Detroit vs. Everybody” ft. Royce Da 5’9″, Big Sean, Danny Brown, Dej Loaf & Trick Trick

Pulled from the Shady XV compilation that spotlighted various artists who left their mark on Shady Records since it was founded in 1999, we now get the visuals for Eminem’s posse cut “Detroit Vs. Everybody.” Featuring Royce Da…

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Herschel Supply Co. 2015 Spring/Summer “Classics” Lookbook

Inspired by mid-century modern architecture and desert modernism, the Herschel Supply Co. fall/winter offerings include a variety of new designs and colorways for their renowned line of bags and accessories. Set in Palm Springs against a palette of mellow and warm tones, the accessories blend right into the laid-back Californian vibe. The collection includes tote bags, backpacks and duffle bags, in chambray blue, neon orange and khaki colorways as well as a geometric print. Herschel Supply Co.’s offerings are available at select stockists now. Check out the lookbook and let us know which style you like most.

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LRG Presents: ‘1947’ A Skateboarding Film

Together with Thrasher Magazine, LRG is set to release 1947, the brand’s second full-length skateboarding video. Featuring the likes of Tom Asta and Miles Silvas, the film includes a compilation of raw footage highlighting skate culture. The name of the film honors the late LRG co-founder Jonas Bevacqua and his family as Jonas frequently incorporated "47" and "1947" into his brand as a tribute to his mother, Helen. He was very vocal about the importance of his family and attributed the label’s success to their unconditional support. Since the brand’s inception, 1947 has come to be a symbol of Jonas’ family’s love as well as the dedication to something greater than one’s self. LRG is proud to still be a family-run operation today and the film stands as an accolade to the people behind its scenes. Check out the trailer to 1947 above and be on the lookout for its official release.

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Nike Lunar Force 1 “Black Suede”

Ever since its original release in 1982, the iconic Nike Air Force 1 silhouette has been a favorite among sneaker heads with the countless colorways and collaborative iterations that have flooded the market over time. Three decades later, the timeless basketball shoe was re-upped with Nike’s Lunarlon cushioning technology to create the Lunar Force 1, which has since become a must have shoe with its lightweight comfort and iconic design. This time around the shoe receives a classic black color treatment along the suede upper with the Swoosh in a contrasting white hue, sitting atop of a crisp white sole. Priced at €110 EUR (approximately $124 USD), the Nike Lunar Force 1 "Black Suede" is now available for purchase at select retailers like Afew.

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New York Photographer Suing Nike for Lifting ‘Jumpman’ Logo

The ‘Jumpman’ stands alongside the Swoosh or the Apple as one of the most recognizable pop culture icons ever created. While many attribute the logo to ingenuity on the parts of Tinker Hatfield, Nike, and Jordan himself, a recently-publicized lawsuit from New York-based photographer Jacobus Rentmeester posits otherwise. According to a new article by The Oregonian, Rentmeester claims that Nike knowingly lifted the logo’s silhouette from a photograph he took back in 1984 during Jordan’s rookie season, and is suing for an unspecified amount. While Rentmeester was indeed compensated for the use of his photo – $15,000 USD in 1985 for this image of MJ soaring over the Chicago skyline in that signature extended pose – the plaintiff maintains that Nike’s creation of the Jumpman logo goes against their original agreement. Perhaps Rentmeester did drag his, erm, "Breds" in this instance – he didn’t register his photo with the U.S. Copyright Office until December 2014 – but nonetheless this motion does create a kind of ‘David & Goliath’ story. Check out all of the details in The Oregonian’s report here, and stay tuned to our pages for updates on this case.

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What Goes into Making the “World’s Greatest Running Shoe?”

With the Ultra Boost being called the greatest running shoe adidas has every made, we took it upon ourselves to visit our friends over in Herzogenaurach, Germany at the adidas headquarters in hopes to find out more on what goes into making the "greatest" running shoe. Finding out for ourselves how much truth there was to the claim. Joined by Adrian Leek, General Manager of running; Angus Wardlaw, director of Futures in running; and Ben Herath, Vice President of running footwear design, we quickly learned that there were many parts in making the Ultra Boost a reality. From using technologies found in the aeronautical industry, the anatomical study of foot shapes, down to testing in the Black Forest with a kooky Germany family that’s infatuated with running — racking up 1000 kms of run time a week. Offering 20% more boost response than previous iterations, the Ultra Boost has a variable zone Primeknit upper joined with a newly developed TORSION system and Stretch Web outsole.
Check back next week as we delve further into the Ultra Boost and visit the production factory for a special HYPEBEAST PROCESS on how each shoe is assembled and tested.
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Murad Oil-Control Mattifier SPF 15

Murad Oil-Control Mattifier SPF 15 is a shine-reducing moisturizer that controls oil for up to eight hours, decreases breakouts, and protects skin. What it is formulated to do: Oil-Control Mattifier reduces shine on contact and is clinically proven to control oil for up to eight hours while effectively reducing breakouts. It immediately mattifies, regulating oil … Continue reading Murad Oil-Control Mattifier SPF 15

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