All posts by Uristocrat

Ewing Athletics 33 Hi European Release Date

All four colorways of the Ewing Athletics 33 Hi will release in Europe on November 9th. Sole Heaven in the UK will have each makeup on sale for £110 along with a special hand-finished Ewing print to commemorate the launch. Each print will come hand signed by the artist for free with purchase of the sneakers at Sole Heaven.

Ewing Athletics 33 Hi
White & Black Leather, Red & Royal Suede
November 9, 2012 Europe
£110

Ewing Print @ Sole Heaven

Ewing Print @ Sole Heaven

Ewing Print @ Sole Heaven

Ewing Print @ Sole Heaven close-up


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Nike Unveils the KD V

Today we official get the unveiling of the KD V sneaker from Nike for NBA Superstar Kevin Durant. The sneaker is Designed by Leo Chang, who serves as Nike Basketball Footwear Design Director. The new KD V takes inspiration from Durant’s personal journey with symbolism from the number five – wrapped up in a premium performance package.

With four premium technologies at the core, Nike Zoom unit in the forefoot, Nike Air unit in the heel, unibody Hyperfuse upper construction for superior fit, and an external heel counter to allow the foot to move while still providing support, the KD V was created to match Durant’s smooth and fluid style of play. As it is Durant’s fifth signature shoe, its hidden story comes from five players united on the court, five sides of a pentagon, and five corners of a star; all of which are expressed on the outsole pattern, midsole texture, tongue quilting and heel counter.

For this colorway, the Nike Zoom KD V “DC”, Nike took inspiration from the Maryland flag for the bright crimson upper, as well as the red, yellow and black remixed in bright and light tones.

Look for the KD V to launch on NIKEiD on November 6, and then hit retail on December 8 in both the Bright Crimson colorway and Black/blue colorway.

Nike Roshe Run “Versace x H&M” Custom

Noldo added a bit of high fashion flare to a pair of Nike Roshe Runs. Green hues and leopard print mimicking the colored pattern on the Versace collection for H&M were added to the Swoosh and back panel. Could you see yourself rocking these?

Nike Roshe Run "Versace x H&M" Custom

Nike Roshe Run “Versace x H&M” Custom

Nike Roshe Run "Versace x H&M" Custom

Nike Roshe Run “Versace x H&M” Custom

Nike Roshe Run "Versace x H&M" Custom

Nike Roshe Run “Versace x H&M” Custom

Source: Noldo on PaintorThread


© tjvoid for , 2012. |
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Air Jordan 9 “Motorboat Jones” Release Date

Prepare for rapids, the Air Jordan 9 “Motorboat Jones” has a release date. Dressed in red and based off one of MJ’s many retirement era alter-egos, this makeup will launch at select JB accounts on November 3rd.

Air Jordan 9
“Motorboat Jones”
302370-645
November 3, 2012
$160


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Richard Martin of Fred Perry Talks About the Iconic British Brand’s 60th Anniversary

Richard Martin of Fred Perry Talks About the Iconic British Brand’s 60th Anniversary

Since its inception 60 years ago, Fred Perry has become synonymous with sports, music, and an innate Britishness that has transcended both time and nationality. In celebration of the brand’s 60th anniversary earlier this year, the label launched a global initiative that commenced with the release of a special range of products and will culminate in the 60th Year Customization Shirt Project, along with the screenings of its Don Letts-directed six-part Subculture series worldwide. We recently sat down with Richard Martin — Fred Perry’s Global Director of Marketing — for an in-depth look at the 60th Anniversary project, the brand’s evolution, as well as his definition of the perfect polo shirt.

Can you briefly tell us about Fred Perry’s 60th Anniversary and the special events or products that have been launched?

The activities started in April of this year when we released the 60th Anniversary products in about 27 countries worldwide. In August, we then released a second drop of products — our Laurel Wreath products — that were a little more premium and ran through our Laurel Wreath shops and stores like Liberty. The real marketing and brand focus has been the release of the six subculture short films on fredperry.com produced and directed by Don Letts. Each one of those six films focuses on the last six decades of the brand. We released those in the UK in September via the website and we’ll be doing launch events and screenings of those films globally from October right through until December in 23 different countries. That’s the main focus of the activity. The final bit of the activity will be the 60th Year Customization Shirt Project. What we’ve done is essentially created a replica of the original, the very first Fred Perry polo shirt which was all white with a green laurel — no tipping on the collar or the cuffs — and we’ve gone into some major detail on that shirt.

Could you speak more about the polo shirt program?
The quality and weight of the fabric reflects that 1952 quality, so it’s quite an interesting product in its own right. What we’ve done is essentially ask our global network of creative fans to then take one of these shirts and customize it into something quite interesting. We’ve got people like Raf Simons, UNDERCOVER, COMME des GARCONS, Damon Albarn, Blur, etc., so it was really just getting into contact with brands and individuals who in their own right are icons and asking them to celebrate with us. The response has been fantastic; we asked 60 people and we’re just getting the shirts back as we speak, really. We’ll photograph them and put them online within a gallery on the website so everybody can see the shirts globally, and then we’ve partnered up with Dover Street Market and we’re creating an installation which will go live during November in the London, Tokyo and Hong Kong DSM stores.

What has carried the brand for so long and how has Fred Perry maintained its relevance during those six decades?
That’s the real difficulty in any heritage brand, I think, or any brand with a history — never forgetting your history but at the same time trying to create a brand that has a contemporary relevance as well. I think that balance of reminding people constantly of where the brand has come from but also positioning the brand as something that is absolutely modern, contemporary and relevant is something that Fred Perry has done successfully. From a product perspective, I think people trust what they will find in a Fred Perry store or stockist. Also, I think if you’re looking at the one thing that acts as a portal to those 60 years, it’s definitely the polo shirt. That’s where the brand came from and then there’s also the Laurel Wreath that sits on the chest of that polo shirt. That Laurel Wreath logo appears on every garment that we produce, whether it’s a scarf, shoe, or an overcoat, etc., it’s always on there, so I think it’s staying true to relevant product. Luckily, the Fred Perry wardrobe is classic menswear, and that really never goes out of fashion or out of style. From my perspective, from a marketing and brand perspective, it’s constantly reminding people of the history and integrity of the brand. We do that in a number of different ways. One is music events — the subculture music platform on the website — to collaborations with people like Amy Winehouse, people like Paul Weller, but at the same time making sure we are the deliverer of information about new and exciting talent. That balance of history and heritage and contemporary relevance is something the brand has managed to achieve over the last 10 or 15 years and it’s been a recent renaissance.

You mentioned the Laurel Wreath being present of all Fred Perry garments. What is the significance of this logo and how has it maintained its relevance?
I think consciously and subconsciously when people are buying into the brand or the Fred Perry garment they are buying into our 60 years of heritage. Because the wreath has been present on everything since the original 1952 shirt, it really is our 60 years of history, representing the counterculture from the ‘50s from the emergence of the mod movement, right through to now, with urban music — British urban music — and it has found its own voice and own “Britishness.” Once you understand the value of the Laurel Wreath, it would be madness to alter or remove it. That is the reason why people buy the product. That is the reason why people buy into Fred Perry; they are buying into that history.

What is the brand’s positioning now in British fashion and on a larger scale internationally?
The challenge with the brand 15 years ago was that it was a one-product brand. It was perceived as being either a mod brand or a retro sportswear brand. I think the label now is moving away from that to really reinvent itself as a British urban lifestyle brand. It is a contemporary fashion brand but it does have that music and sportswear heritage. Those references are always there and they manifest themselves in product design, communication, social media strategies, everything goes back to those two brand anchors. People know Fred Perry is a British brand but we don’t need to put Union Jacks on everything. That Britishness is ingrained in the brand. That edge, that attitude, is very important, feeding off those musical and athletic references over the past 60 years. It also has a level of integrity that a lot of brands are looking for or don’t have because it has stayed true. It hasn’t moved away from its core; it’s a very democratic brand. It’s affordable, it’s premium in its aspirations, but at the same time it’s very democratic and it will never be a luxury brand. It wouldn’t work for us, it’s not where we come from. It’s important that we can access every segment and area of society, so I guess that’s where we are really.

As Global Brand Director, how do you ensure that the vision of the brand and how it’s perceived remains strong internationally?
I think it’s about getting the right people in the countries that understand the brand. That takes time to imbue and takes time to execute, but most of the people we’ve been working with we’ve worked with for a long time. It’s something we work very hard at, we control everything from the UK so that the marketing and global blueprint is set from the London office and we spend a lot of time with our distributors making sure that they’re executing the brand properties that we’re developing for them. We try to make execution as simple as possible. But as I’ve said, in most areas we’ve been dealing with our partners for a long time, so they just have an innate understanding of the brand, so the process of global brand marketing is a lot easier than it was before.

How would Fred Perry define the perfect polo shirt?
What’s interesting about the Perry polo shirt is the fact that in its day, it was a hardy, technical garment because the pique was designed to move moisture away from the body and to get sweat out. One of the reasons the Mods used it back in the late ‘50s or early ‘60s was the fact that you could wear the shirt because of its slim fit and because of its technical properties, you could wear it all night and the next day and still look sharp. For me, the polo shirt is something that needs to be slim fit, depending on what you’re wearing it needs to be able to be worn tucked in or out, definitely having the collars down — never up or popped — and having the top button done up. That’s how I wear the polo shirt — it fits well, it’s snug, and it’s almost crossing into formal because you can wear it with a suit or jacket, or with a Harrington jacket or denim jacket. The ideal polo shirt is completely transferable as a garment. From a color perspective, I think it depends on what you’re wearing it with. With denim you could go with something a bit brighter, if you’re looking at pairing it with suiting or a blazer, there’s something to be said for an absolutely crisp, white polo shirt. That would be my ideal. But the key things are fit, keeping it looking sharp and making sure that top button is always done up and the collars are definitely down.

How would you describe British menswear today? Is it still quite traditional or has it been evolving a lot lately?
I think there’s been a huge trend towards provenance and towards heritage generally. Some of that heritage is definitely made up and some of it was really there. I think over the last few seasons, I think the true heritage brands are still there and are still successful while a few of them have faded away. I think what’s interesting in menswear is working out the element of Britishness and trying to understand exactly what Britishness is. It has been quite an interesting year for the Brits, we’ve had the Olympics and everything else and it has really redefined what Britishness is. Clothing has always been a barometer of cultural change and looking back at traditional British manufacturers for hundreds of years, British suppliers, and British factories and British fabrics, I think that has been really important and that will still be important. I think there has been a reemergence of British manufacturing — albeit quite niche and quite small — nevertheless it’s there now and it wasn’t there four to five years ago, so I’m really happy about that reestablishing itself. Now you hear about Scottish factories supplying Tom Ford and Thom Browne and other major global designers and I think it’s fantastic. There’s been a recent movement towards less outdoor-referencing clothing and more towards sophisticated garments that you can really use — a little bit sharper and a little bit cleaner. I think it’s moving away from the outdoors thing to something sharper and cleaner but also from a traditional fabric perspective, includes that workmanship. I think there’s definitely also a big technical thing coming through; my sense is that technical fabrication will be worked into more traditional silhouettes and more traditional shapes so there are two or three things going on but generally British menswear is in pretty good shape.

Read more at Hypebeast.com



Action Bronson – “The Symbol”

Action Bronson – “The Symbol”

Action Bronson has never been one to take himself too seriously. His latest video is indicative of that as he pays homage to old school Blaxploitation films with “The Symbol.” Directed by Rik Cordero and produced by Alchemist, Action Bronson assumes the title role of an Albanian drug boss who goes all out one last time before calling it quits with ample amounts of hilarity. “The Symbol” comes off of Bronson’s Rare Chandeliers mixtape and can be downloaded here.

Source: HYPETRAK

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Eddie Huang Links Up With the Rice Paper Scissors Girls In the Bay Area

Eddie Huang Links Up With the Rice Paper Scissors Girls In the Bay Area

In the second installment of Eddie Huang‘s show Fresh Off The Boat, the New York-based chef meets up with Valerie Luu and Katie Kwan, founders of Rice Paper Scissors in San Francisco, California. R.P.S. was founded with the intention of bringing an authentic Vietnamese street food experience to the city’s Mission district, complete with small plates, small stools, and of course delicious food. After meeting up, Eddie and the ladies venture through various markets, sourcing authentic Vietnamese ingredients along the way while offering up insights on what it means to be an Asian-American chef. In the end, each agrees that food is one of the best ways to immerse oneself within a foreign culture, or to explore one’s own heritage.

Read more at Hypebeast.com



Converse Launches the Oscar Niemeyer Collection

World famous architect, Oscar Niemeyer, was the inspiration behind the latest Converse collaboration. Five classic silhouettes feature a Niemeyer touch, and will be available in Brazil starting Tuesday, October 23 as a part of a joint effort with the Oscar Niemeyer Foundation. Head over to Nike Inc. for more information on thee Converse x Oscar Niemeyer Collection.

Converse x Oscar Niemeyer Chukka Boot

Converse x Oscar Niemeyer Chukka Boot

Converse x Oscar Niemeyer Skid Grip

Converse x Oscar Niemeyer Skid Grip

Converse x Oscar Niemeyer Chuck Taylor All Star Ox

Converse x Oscar Niemeyer Chuck Taylor All Star Ox

Converse x Oscar Niemeyer Jack Purcell

Converse x Oscar Niemeyer Jack Purcell


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Wu-Tang Clan featuring The Roots – Six Directions of Boxing (Live on Fallon)

Late Night With Jimmy Fallon brought together two of Hip Hop’s legendary groups with the Wu-Tang Clan joining together with Philadelphia’s The Roots to perform “Six Directions of Boxing” from RZA‘s upcoming soundtrack for The Man With the Iron Fists. The show’s host commented this scene appropriately:

“It is not easy to get these guys together in the same place at the same time!”

Watch below:

SUPER “The Golden State” Sunglass Collection

SUPER “The Golden State” Sunglass Collection

SUPER‘s recently launched traveling project “SUPER moves to” has made its second stop at Los Angeles’ Fred Segal. The project will feature a large selection of eyewear as well limited edition items. Additionally, the project will feature a special limited edition series designed with Conveyor dubbed “The Golden State.” Three models, the Flat Top, the Ciccio and the Classic, will make up the collection. Crafted from Italian tortoise acetate, the frames will feature multilayer gold glasses with anti-scratch treatment and matte black arms with a smooth finish for increased comfort. Finished with the project’s inscriptions and a bones brigade inspired cross decor, these special glasses will be available exclusively at Fred Segal.

Fred Segal
420 Broadway
Santa Monica, CA 90401
United States

Click here to view full gallery at Hypebeast.com



Iron Man 3 Official Movie Trailer

Yesterday, we took a a look at a short teaser clip for the upcoming Iron Man 3 movie, and now we have the full trailer in HD from Marvel. The two-minute trailer features our hero, Tony Stark, played by Robert Downey Jr., facing a moral dilemma and his inner-struggle to maintain a normal life, knowing that with every passing moment he and the ones close to him are being targeted. The trailer introduces some new weaponry from Stark Industries, as well as the return of War Machine and the appearance of Iron Man’s archenemy, the Mandarin.

Iron Heart x Self Edge Pop-Up Store Launch Recap

Iron Heart x Self Edge Pop-Up Store Launch Recap

In celebration of the success of bulletproof jean makers Iron Heart, New York retailer Self Edge has transformed its Orchard Street location into an Iron Heart only pop-up store. Showcasing the entire collection from the brand’s flagship store, the pop-up store will carry a diverse collection the jeans, shirts, pants, loopwheeled t-shirts, sweaters, outerwear and accessories. To celebrate the pop-up, Self Edge hosted a party on Saturday, October 20 with the Iron Heart crews from Japan and the UK as well Shinichi Haraki, the man at the helm of Iron Heart. Drinks were on hand as friends and family got a chance to appreciate Iron Hearts full range, one rarely seen in the States. Additionally, a three part collaborative collection will be made available at all three Self Edge stores consisting of a loopwheeled t-shirt,  a pair of 634s jeans made of SEXIHXLSXA13 23oz denim, and the Final Denim Jacket made of 23oz selvedge indigo denim. The pop-up shop will be up and running until October 31 while the collaborative collection can be found in-store and online while quantities last.

Photography: John Ong/Hypebeast

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Poliça – Hold You Just A Little While (Documentary Trailer)

Ever since releasing their debut album, Give You The Ghost, on Valentine’s Day earlier this year, indie rock band Poliça has been garnering widespread critical acclaim, acquiring fans in the likes of Bon Iver, performing shows to increasingly large crowds, traveling all around the U.S. and to Europe by demand, and trying to adjust to the attention they’ve received so suddenly. That’s what the Minneapolis five-piece tells us in this brand new trailer for their upcoming documentary, Hold You Just A Little While, presented by Pitchfork.tv. In it, you’ll gain some insight on the band and catch a glimpse into the unique life of frontwoman Channy Leaneagh as she tries to balance her role as one of the most talked-about new voices in indie music and her duties as a mother to her young daughter.

visvim GALL BOOTS-FOLK *F.I.L. EXCLUSIVE

visvim GALL BOOTS-FOLK *F.I.L. EXCLUSIVE

In keeping with the steady flow of rugged footwear releases as of late, visvim introduces a new moc-toe boot silhouette exclusive to *F.I.L. for the 2012 fall/winter season. The GALL BOOTS-FOLK features an extended soft Italian cowhide upper that covers the majority of the wearer’s ankle and pigment-free calf lining for extreme breathability. The boot also sees visvim’s signature innovations including a TPU heel stabilizer, cork footbed and bamboo shank — all sitting atop a dark-brown Vibram outsole. As with many of visvim’s products, expect to pay a premium as these will set you back $9,300 HKD (approximately $1200 USD).

Read more at Hypebeast.com



Undefeated x WTAPS 2012 Fall/Winter Collection

Undefeated x WTAPS 2012 Fall/Winter Collection

After a teaser several days ago, Undefeated and WTAPS offer a full unveiling of their upcoming capsule. Given the largely minimalist aesthetics of both brands, the end result is a muted affair that rely heavily on staple icons such as Undefeated’s U-Man and Strike Through logos. Created on WTAPS bodies, you can expect a greater emphasis on quality relative to Undefeated’s mainline offerings. A release is set for Friday, October 26 at Undefeated La Brea and Santa Monica, online and in Japan.

 

Click here to view full gallery at Hypebeast.com



Li-Ning Talks About Its Strategy With Dwyane Wade

Li-Ning Talks About Its Strategy With Dwyane Wade

Li-Ning‘s Brian Cupps recently sat down to discuss the much talked about partnership with Dwyane Wade. In the almost two weeks since the announcement of the new partnership, we’ve seen multiple colorways of the superstar’s new shoes as we await the start of the NBA regular season. Here, Cupps talks about what why Wade was the perfect endorsement and how the star will help Li-Ning make a push into the American market.

Why was it critical for Li-Ning to partner with Dwyane Wade?
We asked ourselves a year ago what big partnership opportunities were out there, and we saw Dwyane was one of those people who would be available in the marketplace. Based on all our feedback and research in China, he came in at the top of our list as someone who could resonate with the brand. It just worked out that he had a similar feeling about what he wanted to do with his career in the footwear and apparel game at the time.

How is Wade’s deal different from other endorsers on your roster?
It’s truly a partnership. Dwyane has a vested role financially and he has a role on the team from an executive perspective as chief brand officer. Dwyane is someone who can authenticate and validate us as a performance brand in the basketball category. This also gives us the opportunity to explore and enter basketball lifestyle.

What’s the initial strategy for touting Wade in America?
One of the things we want to get across from the U.S. perspective is answering a lot of the “why.” That’s the one resounding thing that’s come back to us through social networks and comments we’ve seen — why would a guy the magnitude of Dwyane choose to leave a well-respected brand to sign with an unknown? In the early stages of our communication in the U.S., we’re going to answer that question and put Dwyane in a light where he can answer that [directly with] his consumers and his fans. We’ll utilize a 360-degree marketing plan as best we can. It’ll be heavy on digital because we think that’s the best way for us to go with our content. We won’t run big ad buys on TV, but we’re going to focus on finding opportunities where we can bundle some partnerships where we can get some TV exposure. The big part of the equation is to see how it’s going to play out at retail, and we’re exploring that right now.

How would you compare marketing in China to the U.S.?
China is an emerging market. It’s a growing economy. Many of the brands there are just starting to discover the power of storytelling and how it relates to products and merchandising, whereas in the U.S., many of the top brands and marketing machines in the world have already figured it out. There’s far greater sophistication at a younger age in the U.S. because these kids know when they’re being advertised to and when they’re being conditioned to buy something. The Chinese consumer’s not there yet because they haven’t had as much of it. The marketplace is just opening up over the past 10 years, and there’s still the censorship bureau and a lot more checks and balances in relation to marketing in China.

The Miami Heat is expected to get a lot of national coverage this year. What does that mean for Li-Ning?
It’s a great opportunity. We’re having a conversation with the Miami Heat. We certainly want to support Dwyane, and if we can find a way to support the Heat and leverage that for this partnership, it would be great. At the same time, one of the things we’re learning is that games that get played back in China are often precluded from broadcast on Chinese television. We clearly don’t need more brand awareness in China, because it’s already very high, but we would like to create that strong association with Dwyane and him being a high caliber athlete because that reinforces our performance positioning as a brand. The Heat obviously know it’s a growth opportunity, we just have to figure out how we can leverage it to the best of our abilities for our brand back in China.

Source: WWD

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Smith I/OX Goggles

Smith I/OX Goggles

Smith‘s flagship I/OX Goggles have received an update just in time for the winter season. With a larger frameless lens and 5X Anti-Fog treatment, these goggles will give you the uninterrupted vision necessary when carving it up on the slopes. For those whose adventures are particularly sweat-inducing, the goggle is available with a built-in turbo fan derived from the military and designed to keep things crystal clear no matter the conditions. Available now at Smith‘s online store with prices from $175 to $275 USD.

Source: ACQUIRE

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Sperry Top-Sider 2012 Fall/Winter Barneys Exclusive Collection

Barneys gives us a look at their exclusive Sperry Top-Sider boat shoe collection for Fall 2012 in four eye-catching colorways. The shoes in the collection come featuring two black leather versions in the choice of a pink or yellow sole,  a grey and blue suede version, and finally a brown and orange suede variation. The shoes will be available at select Barneys locations on November 19, these classics will retail for $100 USD. I will need to add a pair of these to my collection.