Category Archives: Videos

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Sometimes you hit the streets and sometimes the streets hit you.
Skateboarding is not a game.

Nike SB releases a new short video to conincide with the release of  Paul Rodriguez 8 new shoe. The video is a spoof project titled “Sacked – Skateboarding Is Not a Game.”

It comes Starring Paul Rodriguez himself, and features the  Nike SB team rider landing a trick, before being knocked down by fellow skateboarder Theotis Beasley in a football tackle.


Label Exec Steve Rifkind Talks All Def Music, 360 Deals, Branding & More With HHS1987

Here is HHS1987’s exclusive with groundbreaking record label executive Steve Rifkind. While in Philly with partner Russell Simmons to announce the signing of Tayyib Ali, Rifkind sat down with our very own B. Wyche. Steve discussed Ali and all the artists signed to his All Def Music imprint, the pros and cons of 360 deals, the role artist branding plays in connecting with fans and much more.

See more at HHS1987

Vice Sports features Delonte West: He speaks on Bipolar disorder & LeBron’s Mom

VICE Sports today releases its anticipated interview with Delonte West.

In VICE Sports Meets: Delonte West, the former NBA star reflects on recent fatherhood, opens up about his struggles with bipolar disorder, and addresses the notorious rumors about his relationship with LeBron’s mom.

Watch VICE Sports Meets: Delonte West here as well as above:

After his 2009 arrest for unlawful possession of firearms and controversy surrounding his bipolar disorder, West fell out of the good graces of the league. He then spent a year in the NBA’s D-League before joining the Chinese Basketball Association. With his newborn son and recent marriage, Delonte seems to have his life together, and is focused on getting back into the NBA. In VICE Sports Meets: Delonte West, the basketball star opens up about the stigma against mental illness in the league, the LeBron rumors, and the profound effect his son Cash has had on his behavior. 

VICE Sports is a piece of web realty dedicated to the game beyond the game, where the unbridled passion of the true fan shines through, for better or for worse. Headlined by original video content and distinct voices, VICE Sports shines a light on the endless array of characters both inside and outside of the game that tend to inspire such undeniable, and at times, unreasonable devotion. More often than not, the compelling stories and rich experiences that sit in the sports sidecar tend to eclipse the sport itself. We’re here to celebrate that.

Jay Z Beats by Dre Jungle Commercial

Jay Z appears on the latest remix to X Ambassadors and Jamie N Commons latest track “Jungle.” The track is now bing used in the latest Beats by Dr. Dre Commercial as sort of a homage to Brasil. Watch the commercial above.
Beats by Dr. Dre presents “The Game Before The Game”:

You’ve seen the movie. Now witness the Remix. Jay Z teams up with X Ambassadors and Jamie N Commons to bring the latest addition to “The Game Before The Game”.

Music: “Jungle” by X Ambassadors & Jamie N Commons featuring Jay Z, available at

Don’t Call Them Dropouts Documentary

“Don’t Call Them Dropouts”, the largest nationwide study of its kind to date, found students who leave high school without graduating do so not out of boredom or lack of motivation, but because they are overwhelmed by the effects of toxic living conditions on their daily lives, including homelessness, violent surroundings, abuse or neglect, catastrophic family health events, and the absence of caring adults who can help them stay in school.

The study was conducted by America’s Promise Alliance’s research arm, the Center for Promise at Tufts University and was sponsored by Target. #NotDropouts

Here are a few key highlights from the full report:

  • It’s a report that gives us a deeper understanding of what’s happening in the lives of people who don’t graduate from high school on time, by listening deeply to their own descriptions of their lived experiences.
  • It is the largest report of its kind undertaken to date (more than 220 in-depth interviews, and 3,000 online surveys completed), giving solid results.
  • The young people expressed a variety of things, including the fact that they don’t want to be called dropouts because they don’t believe they’ve dropped out of anything. Rather, they reacted adverse life situations that came from being in toxic living environments. These circumstances piled up and demanded increasing shares of their attention, and they often persisted without the help of any caring adults in their lives.
  • What young people need is a voice in solutions that involve them; coordinated, wrap-around supports that help them to meet their various challenges; and most importantly, the support of caring adults to help them navigate their circumstances.

Learn more about the documentary here at GradNation

JAY Z & Beyoncé – RUN Video Trailer feat. Sean Penn, Jake Gyllenhall & More…

Roc Nation & Parkwood Entertainment Present: “RUN.” The trailer serves as a teaser of sorts for the upcoming Jay Z and Beyoncé “On The Run” tour coming this summer. The video features direction from  Melina Matsoukas and stars Sean Penn, Don Cheadle, Guillermo Díaz, Emmy Rossum, Jake Gyllenhaal, Blake Lively, Rashida Jones, Kidada Jones, JAY Z, Beyoncé.  The video is an action-packed tour du force with inspiration  from Bonnie and Clyde and is scored to JAY Z and Beyoncé’s Part II (On the Run).  The video states at the end that it will never be released but we can hope right? 

Magna Carta… Holy Grail available now. 

Tickets for “On The Run Tour: Beyoncé and JAY Z” available now. Click here to buy.

Odd Future on “How to Dress like a Rapper”

The Odd Future Squad took a visit to 106 & Park, and the Odd Future met up with The FADER to “dress like a rapper.” The group hit up some of the trendiest boutiques in Manhattan’s Soho area, requesting a lot of gold chains, leather and what not. 


For Odd Future‘s first official visit to the iconic hip-hop countdown show 106 & Park, Tyler, Taco, Jasper, Juan, Lionel and Earl wanted to make sure they could stunt on par with the famous rappers that have sat on the couch before them. More commonly spotted in bright tees and skate kicks, the crew of California miscreants hit up The FADER staff before the show for recommendations on how to “dress like a rapper,” specifically requesting gold chains, drop-crotch pants, and lots and lots of leather. We took them to some of the trendiest shops in Soho, where they ransacked shelves in search of the latest high fashion fits, before breaking down the inspiration behind their new looks while we rode to the studio. Peep the behind the scenes gallery above and interview below, and for more OF antics, don’t miss tonight’s season premiere of their Adult Swim sketch comedy show Loiter Squad, or our latest installment of At Home With: Earl Sweatshirt.

Tyler: You feel me, like, my motherfuckin’ fashion idol is motherfuckin’ Kyle Massey. So I look at him for inspiration that’s why I look so swag right now. Leather pants, Versace chains. This leather basketball, baseball jersey. This ain’t a snakeskin hat nigga. This is full iguana. These glasses nigga, what? Boy. These glasses, three thousand. Easy. How much for my shoes? Thirteen-hundred, you sound stupid.

Taco: Nah T, you trippin T. The glasses was three thousand, the shoes is nine.

Tyler: Oh shit! Oh shit! Damn.

Lionel: You know I got the jogging pants on in case I want to sprint but I like to style at the same time cause I’m unstoppable. It’s two sides of a half of a whole. That’s all I’ma say about that. I’m lookin’ real official right now.

Taco: I got some leather shorts, shout out DKN, uh, DKNY x Versace shit. I copped some new Air Forces.


Taco: I copped some new Air Forces, but I take my Air Forces off every six minutes cause I can’t wear ‘em past that cause they get creases. So therefore I gotta cop ten pairs if I’m finna run out for a hour you feel what I’m sayin’?

Tyler: Nigga we run this fashion shit. When niggas think of OF they say, “They run that fashion nigga.” We running the Tumblr blogs nigga.

Lionel: Nigga I AM Tumblr.

Tyler: Kids dressing like us nigga. Who started the motherfuckin’ flannel around the waist swaggin’ on these niggas? We did. We bringing back that grunge nigga. That grunge cause we fashion. All these niggas is my sons.

Jasper: I don’t even wanna tell niggas what I got cause I don’t want niggas jockin’ my fuckin’ style you know. But just know I look good.

Tyler: We look so tight dog, it’s starting to bum me out cause it’s not fair for these other niggas. And I’m a human type of nigga. I’m down for all humans. And it ain’t fair. Like right now, right now, we a grocery store and you other niggas is in Africa.

Taco: How you eatin’? How you gon’ eat tomorrow? I’m finna wake up, spend twenty grand at Louis, and get a bunch of briefcases cause I’m about my business nigga.

Tyler: We Chevron, and you niggas is at the bus stop. We have gas niggas.

Jasper: How yall niggas gon’ get home?!

Taco: Nigga I got the Roley with the baby, you know what I’m sayin’, the baby crocodile strap on it. I just copped a twenty thousand dollar chain, I ain’t gon’ pull that out tonight though.

Security Guard: How much your shirt cost?

Taco: Like nine, seven, seven thousand…

Jasper: We don’t pay attention to prices nigga!

Taco: (Looks at price tag) Goddamn, this shirt was sixty-five dollars! It’s just regular cotton! Damn I’m back in normal nigga mode. I’m mad as fuck right now.


Watch Cam’ron & A-Trak’s New Video “Dipshits”

A-Trak and Cam’ron release the video for their new summer single, “Dipshits.”  Production is crazy on this joint with  A-Trak, Oliver and Just Blaze teaming up while Juelz Santana hops on the hook. Damon Dash meanwhile hops on the track for a little shit talking as usual. Watch the video above. Cam’ron and A-Trak’s Federal Reserve EP will soon  be available via Fool’s Gold.

A-Trak and Cam’ron are back! Summer anthem “Dipsh*ts” features uncut Cam’ron slick talk over triumphant instrumental blasts from A-Trak, Oliver and Just Blaze, a Dipset-repping Juelz Santana on the hook, and “Champagne Dame” (aka Federal Reserve executive producer Damon Dash) providing a legendary, song closing rant, complete with “Foooooooool’s Gold” shout!

This filthy cut gets the epic video it deserves thanks to director Ricky Saiz, who follows up his work for Beyonce and Supreme with another iconic clip, capturing the rugged glory and inimitable fashion sense of Harlem and the Diplomats with true uptown-meets-downtown flair. From kids in airbrushed A-Trak tees to Cam’s floor-length mink, it’s the most style you’ll see in a video all year.

Watch the video premiere on Complex now and stay tuned for more from the Federal Reserve EP (out soon on Fool’s Gold / Poppington / Dipset). Check A-Trak on the Gold Gone Wild US tour alongside Salva starting this month, including a NYC stop at Terminal 5 with a very special guest set from Cam’Ron on Saturday, May 31st.

Watch Nike’s “Attempt the Unthinkable” starring Wayne Rooney

Today, Nike launched a new film called “Attempt the Unthinkable” starring Wayne Rooney as part of its ‘Risk Everything’ Football campaign for 2014. The animated short is the first in a series of three films featuring different members of the England football team showing that risk is in their DNA as they prepare to play on the world’s biggest stage.

The first film opens with Rooney receiving the ball during a match against Brasil. Taking the pass inside his own half, Rooney moves towards goal when all of a sudden the Brasil defense disappears and the opposition’s team bus is driven onto the pitch to distract him. Skidding into the penalty box, the bus now blocks the net as Rooney advances towards the goal. Just outside the box, Rooney winds up and fires a laser beam of a shot that upends the bus, sending it spinning up and over the net, the ball flaming through the goal and ultimately exploding the scene. Commentator Clive Tyldesley punctuates the strike exclaiming, “Oh yes! You need a bigger bus than that to stop Wayne Rooney!”

Later in the week, Nike will unveil films starring Alex Oxlade-Chamberlain and Jack Wilshere entitled “Fear Nothing” and “Never Play it Safe” that pit the England stars in similarly sensational scenarios.

Watch Episode 1 of Action Bronson’s “Fuck, That’s Delicious”


New monthly series, Fuck, That’s Delicious, captures the rapper and food connoisseur’s culinary adventures on his ongoing world tour

In Episode One, Queens-bred Bronson devours pizza at Roberta’s in Brooklyn and slurps milkshakes at Eddie’s Sweet Shop in Queens, as he reflects on his time spent on tour swan diving off yachts and eating mad meats: