Nike Air Huarache Black/University Red Available Now

It’s never uncommon for signature Swoosh silhouettes to adapt color concepts noted in the Air Jordan line. In fact, it’s a time-honored tradition and works more often than it doesn’t. The Nike Air Huarache has been among those that incorporate Jordan themes, and this black and red iteration is further proof to that end. Give […]

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Air Jordan 11 IE Low “Cobalt” // Another Look

As we rapidly approach the month of August, Jordan Brand is looking to start the month off right by releasing the ever-so iconic Air Jordan 11 IE Low “Cobalt” on August 1st. Featuring a mostly white upper, this silhouette contains accents of elephant print along the sculpted mudguard, all while resting atop of a partially translucent […]

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Disclosure Featuring Sam Smith “Omen” Music Video

As a follow-up to their first successful collaboration "Latch," which arguably put both artists on the map, Disclosure and Sam Smith join forces once again for a new release titled "Omen." Accompanied by a Ryan Hope-directed visual, the track will appear on the UK producer duo’s highly anticipated sophomore album Caracal, which is already available for pre-order from iTunes here. Enjoy the steamy video above and head over to HYPETRAK for more in the world of music.


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Pharrell Williams x Todd James x Zaha Hadid x Mr. x Cass Bird x adidas Originals Supershell “Artwork” Collection

After the success of the Supercolor campaign, adidas Originals taps Pharrell Williams once more for a collaborative collection with the Supershell.
For this campaign, Pharrell collaborate with four artists: New York City-based contemporary artist Todd James, Iraqi-British architect Zaha Hadid, Japanese contemporary artist Mr. (a former protégé of Takashi Murakami) and New York City-based artist, photographer and director Cass Bird. The "Artwork" collection is comprised of 10 Superstar sneakers that feature a different graphic treatment on each shoe, where each artist brought forth their own personal creative flair to the Shelltoe of four Superstars, while Pharrell designed six of his own in an exploration of color and its relationship with life force and energy. Each design is offered in black or white colorways. These models are designed to be mixed and matched in a number of ways, allowing some creative expression to the wearer.
The Pharrell Williams x Supershell x adidas Originals 2015 fall/winter "Artwork" collection is set for a limited release in different regions around the world. Check out the video for the campaign below, which is followed by four other shorts where Pharrell explains each artist and what they brought to their respective shoes.

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wings + horns 2016 Spring/Summer Lookbook

If there’s a brand knows its way around ‘new sportswear’, it’s definitely Vancouver’s wings+horns. The Canadian outfitter has just released a new lookbook highlighting its forthcoming goods for spring/summer 2016. The fare is, as with most wings+horns collections, comprised of essentials you didn’t know you needed. The brand has a special way of iterating classic silhouettes – in this case: bombers, topcoats, raglans, button-ups and trousers – with deluxe materials and details. For instance, subtle wool fleece looks sleek yet cozy across hoodies; a classic Mac coat is outfitted with 120gsm Polartec lining and cotton nylon throughout the shell. Enjoy perusing the forthcoming goods here and head over to wings+horns’ website for more.

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Concepts x Nike SB “Holy Grail” Pack

After the release of a mysterious teaser, Concepts and Nike SB finally reveal their collaborative "Holy Grail" pack, the biggest project to date from the longstanding relationship between the American skate shop and Nike’s skateboarding imprint. In referencing The Grail, the project presents three highly sought-after sneaker editions: the Nike SB Stefan Janoski Max, the Nike SB Dunk High, and the Nike SB Dunk Low, which each come in their own special limited edition boxes.
The first sneaker of the pack appropriately takes upon the Nike SB Dunk Low silhouette, which was the first-ever model presented from the Concepts and Nike SB partnership. The Nike SB Dunk Low "Grail" features a shiny, iridescent upper, custom gold skull lacelocks, metallic silver quilted heel collar lining, a white midsole, a clear, translucent outsole, and custom branded insoles. The right shoe has a bright red tongue while the left shoe has a vibrant blue one. This is available in two limited edition Hyperstriked boxes, wood or cement, which are in-store Concepts exclusives. 100 cement and 200 wooden boxes will be available at Concepts Cambridge while 300 wooden boxes are reserved for the Concepts NYC location.
The Nike SB Dunk High "Stained Glass" is directly influenced by the stained glass art found in churches found around the world and which span over several centuries. This dynamic model is swathed in a custom-made stained glass print design across its upper, a black Swoosh logo on the side, black laces, a black tongue, custom branded Concepts insoles, and a smoky black outsole. Each shoe is created in a multiple-step process of printing leather with textured clear overlays and bonding them together to replicate the look and feel of stained glass. Each pair is unique, with no two prints having the same design in the same place. This model comes in a matching box exclusive to the silhouette that also features stained glass designs on it.
Lastly, the Nike SB Stefan Janoski Max "Mosaic" renders the classic skate silhouette in a cracked-effect upper that takes inspiration from mosaic artwork, an arduous art form that dates back to ancient Mesopotamia. Each piece is meticulously hand laid in a mimicry of the tiling process of tesserae, so the upper resembles the cracking effect of mosaics. Blending faded pastels of a faded red upper, blue side paneling and green heel counter are laid over a white suede base, so the sneaker’s patina over time and wear will slowly reveal the white underlay through unique creases and cracks. A white midsole, bright blue tongue and metallic gold laces finish off the look. This model comes packaged in a custom mosaic box that features stained glass detailing in each sneaker footbed.
The Concepts x Nike SB "Holy Grail" pack will be released exclusively online and in-store at Concepts Cambridge and Concepts NYC July 25.

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Heineken Wants to Show You the Coolest Shops and Restaurants in 5 Cities

For the past six years, Heineken has enlisted 100 culture and fashion influencers across the country to quietly hawk beer. Well, kind of.

Each year, the brand works with fashion designers to create products like sunglasses and canvas totes that subtly promote Heineken. Those products are then seeded out to 100 entrepreneurs, retailers and influencers in the country.

Today, the beer brand launches the 2015 version of the program in New York, Los Angeles, Boston, Chicago and Miami with a new group of influencers. And, for the first time, the program also includes Heineken-sponsored city guidebooks with recommendations from those influencers.

For example, Roma Cohen, who owns a boutique store in Miami called Alchemist, points locals to Bodega South Beach as one of his favorite taquerias in the city. In Los Angeles, Chris Gibbs, owner of apparel retailer Union, recommends breakfast restaurant John O’Groats. Throughout the books, Heineken’s logo and bottles are printed next to the editorial content.

The 5-by-7-inch books are made by Highsnobiety—a fashion news website—and will be distributed for free via retailers and at Heineken-hosted events in the five cities. 

Curating local recommendations is nothing new, but in the age of digital upstarts like Thrillist and UrbanDaddy, the move to print is an interesting twist on influencer marketing.

"There’s various brands and media companies out there that have their own version of a city guide—we think what’s different about this version is you have some of the most influential, in-the-know insiders who are the source for the guide," said Quinn Kilbury, senior brand director at Heineken. "It’s a city guide, but through a different lens—it’s more [about] the things you may not know about."

In addition to the books, Team Epiphany—Heineken’s agency behind the campaign—is helping the brand work with designers to make clothing and home goods that will be given out for free to all 100 influencers in this year’s program.

According to Kilbury, all of the products are designed with subtle Heineken branding—like an accent of the brand’s green and red colors.

"In the future, you may see us pushing the product out there a little bit, but right now, I think we’re adding value to a pretty small number of people," he said. "It’s more about getting into the cultural center of the city than it is about advertising."

via AdWeek : All News

Champion Life 2015 Fall Collection

Innovators of classic athletic style Champion are set to introduce their new line of apparel this fall, simply named Champion Life. While maintaining the core values synonymous with the label, such as quality, longevity, timeless aesthetic and comfort, Champion Life intends to add upon those virtues with the use of its extensive back catalog of designs but re-released through a modern lens. Items include pieces like sweats, satin baseball jackets with the iconic "C" logo and retro football jerseys, plus ultra-lightweight windbreakers and pants with reflective detailing for a fresh, contemporary update. Highlighting the new line also is the re-issue of Champion’s Reverse Weave collection, a method originally invented in 1938 where garments are cut on the cross grain and constructed so that any shrinkage would occur widthwise rather than lengthwise. This idea along with the action gussets on the side of sweatshirts allow for maximum motion and durability. Look for the new series, along with their fall Reverse Weave collection, to land at retailers this August with a sneak peek at AGENDA NYC 2015, or check out Champion’s official website for more information.

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A.P.C. 2015 Fall/Winter New Arrivals

This season, Jean Touitou’s timeless A.P.C. label looks ahead to cooler weather with the first delivery from its Fall/Winter 2015 collection. Melding influences from the 1973 classic Last Tango In Paris with design cues derived from contemporary streetwear, the French brand has created a seasonal range that champions simplicity without sacrificing style and visual interest. Among the seasonally-appropriate highlights are pieces such as luxurious, textured knits in fabrics like merino-cashmere blends and Scottish lambswool, along with perfectly-fitting tees, tailored shirts and A.P.C.’s signature denim line. Accompanying the clothing, meanwhile, are standout accessories such as the Stefan and Street backpacks, along with smooth leather derbies and the label’s take on the simple white sneaker. Check out A.P.C.’s Fall/Winter 2015 new arrivals above and look for the collection now at the HYPEBEAST Store.

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