Supreme 2016 Spring/Summer Editorial by ‘Them Magazine’

Budding Japanese imprint, Them Magazine has linked with New York-based lifestyle brand Supreme for an editorial modeled by Lucien Smith. Highlighting the streetwear stalwart’s 2016 spring/summer collection, art director Angelo Baque drapes the art world’s wunderkind in some of our must-have pieces from the seasonal range, including the color-blocked jacket in the first slide and peacock trousers in slide five. Additional credits go to photographer Terry Richardson and stylist Simonez Wolf.

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Coming Soon // Air Jordan 12 “The Master”

With the “Alternate” collection coming to a close and the “Dunk From Above” range now in full swing, Jordan Brand cues up the “Poster” collection for spring next week. The first of the offering will be the Air Jordan 12 “The Master” edition. Taking from the iconic poster of Michael Jordan from 1996, the 20th […]

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Nike Air Foamposite Pro “Pure Platinum” Release Date

The latest Nike release to allegedly reference Kanye West in terms of tonal expression is the upcoming Nike Air Foamposiite Pro “Pure Platinum” edition. Mimicking a colorway that was prominent with the Nike Air Yeezy series, this Foamposite release makes great use of grey tones while Bright Crimson bursts through the liner and peppers the tongue […]

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Nike’s Swoosh Hunter is Getting the Vachetta Tan Treatment

Nike’s futuristic Swoosh Hunter is set for a debut later this month and now another colorway has popped up to go alongside the previously seen white and black colorways. Perhaps signaling a NikeLab release for the laceless high-top, the "Vachetta Tan" look echoes the aesthetic of the coveted mid- and low-top Air Force 1s that dropped back in January, pairing a monochromatic upper of premium tan leather with a stark white sole unit.
Expect these to hit NSW spots in the coming weeks.

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Rihanna and Drake’s “Work” Videos Are Here

A couple days after dropping a sensual teaser vid, Rihanna and Drake deliver on their promise and then some: the "Work" video is here, and—surprise—it’s a twofer!
The first video is directed by Director X—who handled the video duties on Rihanna’s debut smash "Pon de Replay," pays tribute to the song’s dancehall inspirations and it sees Rih and her crew wining and dancing all up on Drake at a Caribbean nightclub. The second set of visuals by Swedish director Tim Erem, features Drizzy and Ms. Fenty in a much more intimate setting; Drizzy even channels some of his "Hotline Bling" dancemoves.

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Kanye West’s Steve McQueen-Directed Video for “All Day/I Feel Like That” is Now Online

After making its debut at Paris Fashion Week last May, Kanye West’s Steve McQueen-directed music video for "All Day/I Feel Like That" was screened at the Los Angeles County Museum of Art for visitors last summer and was the only way to actually get a look at the piece — until now. Thanks to London production house Unit Media, the nine-minue video is now online for your viewing pleasure.
According to The Los Angeles Times, the video was shot in a single take as a black-clad ‘Ye is accompanied by two speaker cabinets in an otherwise empty interior on a London dockyard. Yeezy’s distressed and tired look is apparently the result of beating himself up prior to filming, while McQueen has explained that the piece is all about the “gaze and the gaze following you."
UPDATE: The video has unfortunately been taken down. We will update this post with any new developments.

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The Nike Flyknit Racer “Fireberry” is Releasing Soon

Unless you already have a few Nike Flyknit Racer‘s on ice for the upcoming warm weather season, now may be the perfect time to pick up a new pair. Fortunately, the Nike Flyknit Racer “Fireberry” is finally set to release Stateside. Previously made available at select retailers overseas, this vibrant colorway will land at U.S. […]

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Watch Kendrick Lamar’s Performance at the 2016 GRAMMYs

Kendrick Lamar’s performance at the 2016 GRAMMYs were definitely highly-anticipated. The rapper not only dominated the show with 11 nominations this year, but he basically sweeped the rap-genre awards. Introduced by Don Cheadle, the Compton rapper offered a powerful performance of ""The Blacker the Berry" and "Alright" off of To Pimp A Butterfly. Not only that, but he also unveiled a new track "Untitled 3."
Make sure to check out extended coverage of the GRAMMYs over at HYPETRAK.

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Jordan Brand’s 306 Yonge Toronto Flagship Will Reopen This Summer

With the NBA All-Star weekend in Toronto now a thing of the past, so is Jordan Brand’s four-day long pop-up consumer experience. The storefront served as a mecca for all basketball fans in Canada and beyond, and hosted a range of limited edition Jordans in addition to appearances by Michael Jordan himself, Russell Westbrook, Carmelo Anthony and many more. Well, Nike has announced that the Jordan Brand flagship store will be re-opening this summer permanently, in partnership with Foot Locker. So residents in the 6 fret not, because the Jumpman will be calling Toronto home.

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Kevin Durant’s Upcoming “Aunt Pearl” Colorway Receives Its Official Release Date

Nike is continuing its support of Kevin Durant and Breast Cancer Awareness with its upcoming "Aunt Pearl" installment. With the KD 8 as the silhouette of choice after last year’s KD7, it continues the theme that has been seen within Durant’s signature line with Nike since its fourth model. The shoe’s upper hosts an all over floral print which mixes Vivid Pink/Black-Turquoise coloring as it rests on top of a white midsole and clear pink outsole. In addition, nods to Breast Cancer Awareness can be seen on the heel with a pink ribbon to represent the Kay Yow Cancer Fund. The "Aunt Pearl" Nike KD 8 will officially launch on February 22 for a retail price of $200 USD.

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J.Crew Gets Loose for Fall/Winter 2016

This weekend, J.Crew showed off their F/W 2016 collection at NYFW. The American brand continues to crush with their winter offerings, giving us a ton of great pieces across the entire gambit. From soft knitwear and corduroy pants to wool suiting and must-have overcoats, this is one of J.Crew’s best lineups to date. The color […]

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