adidas Names New CEO and Stocks Soar

Today, adidas announced current Henkel — the maker of laundry powders and Dial Soap — Chief Executive Karsten Rorsted will take the top spot at the Three Stripes in October, replacing Herbert Hainer, who has faced widespread investor discontent. "adidas’ stock soared by over 11% on the news, with investors confident Mr. Rorsted can restore growth at the company following a tenure at Henkel that is considered a clear success."
"Mr. Hainer, at the helm of Adidas for over 14 years, and longest-serving CEO on the DAX index, faced intense shareholder pressure last year amid weak golf division sales, a poor performance in North America, and currency losses in Russia, one of its largest markets. Under his leadership, the company has lost market share to its biggest rival Nike, Inc. and newcomer Under Armour, Inc."
For more on the move, head over to The Wall Street Journal.

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The Ten Most Important Books To Expand Your Brain

Books suck. No question about it, almost everyone who writes a book is a crappy writer. And this is a good thing. It’s because the writer spent his life getting GOOD at what he was writing about. He didn’t spend his life being good at writing. He didn’t spend his life typing. He ran a […]

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SOL-SOL 2016 Summer “South African Summer” Lookbook

South African label SOL-SOL is known for its high-quality essentials, constructed with clean silhouettes and a neutral palette in mind. The brand’s latest drop is directly aligned with the distinct ethos of the company. Shot by Luke Maritz on the outskirts of Cape Town, 35mm images are used to capture the hot, dry and lazy vibes of a small town summer. Featuring a crisp collection of tees, a light-weight chore jacket, caps and shorts, the new range is a bold selection of wardrobe mainstays. The new collection is set to drop soon – you can check SOL-SOL’s website for updates.

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Riccardo Tisci Announces New Collaboration with Nike

The Riccardo Tisci-designed Nike Air Force 1 was arguably one of the most coveted sneaker releases of 2014. Fast forward to 2016, it seems that the Givenchy creative director and the Swoosh are set to release a new collaboration, which should come as no surprise considering the success of their previous joint project. Tisci took to his Instagram to announce a collab was set to drop soon, posting a throwback picture of Sylvester Stallone donning a Nike tank top. Check out the post below and stay tuned for any developments on this forthcoming collaboration.
#coomingsoon @nike @nikelab #love #stallone
A photo posted by riccardotisci17 (@riccardotisci17) on Jan 16, 2016 at 10:33pm PST

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Interview // Adidas’ Jon Wexler Discusses Kanye West, Yeezy Series & Facts

words & interview // Nick DePaula: In his role as the brand’s Global Director of Entertainment & Influencer Marketing, adidas’ Jon Wexler has signed artists before. He’s brought countless musicians and creatives to the company in the near-decade he’s been charged with leading what is essentially the celebrity partnerships division of adidas Originals, and he’s seen the […]

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N.W.A. Members to Reunite at This Year’s Coachella

Ice Cube has been listed as one of the headliners for this year’s Coachella as a solo artist, but it seems seems that the rapper will bring out some surprise guests to join him during his set. In an interview with The Talk he mentioned, "I’ve got some tricks up my sleeves … I’m gonna try to bring the members of N.W.A together. Give everybody a little history lesson on Ice Cube and N.W.A, West Side Connection, everything I’ve been doing over the years." Dr. Dre hasn’t performed with the crew for a while, but Cube briefly reunited with DJ Yella and MC REN at last year’s BET Experience prior to the release of Straight Outta Compton. We’ll just have to wait and see what happens.
If you haven’t already check out the full Coachella 2016 lineup here.

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Kanye West Drops “No More Parties in LA” Featuring Kendrick Lamar

Following the mysterious surfacing of Been Trill’s remix of "Black Skinhead," we are treated to the full track of Kanye West’s "No More Parties in LA" featuring Kendrick Lamar. Listen to the track below.
In case you’ve living under a rock and haven’t listened to the first G.O.O.D. Fridays release, check out "Real Friends" featuring Ty Dolla $ign here.

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Introducing the “R2-D2 ANA JET” Bearbrick

Medicom Toy will be releasing a signature Bearbrick in collaboration with Japanese airline, All Nippon Airways (ANA), to honor the Star Wars droid. This will be the Japanese carrier’s second Star Wars endeavor, having released a R2-D2-themed Boeing 787-9 for commercial service. Available in 100% (seven centimeters) and 400% (28 centimeters), the collectibles will retail for approximately $17 USD and $89 USD respectively. A February 2016 release is expected — get more information on Medicom.

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POLLS: Did the Air Jordan XXX Fail to Take Flight?

The most iconic of sneaker lines unveiled the 30th edition of its mainstay model yesterday in rather stellar fashion. Hosting some of the most respected names in sneaker and basketball culture at Chicago’s Adler Planetarium, designers Tinker Hatfield and Mark Smith presented the Air Jordan 30. It’s a model that nods to MJ’s “otherworldly talents” and global influence, while referencing “a storied yet timeless lineage with an eye towards the future.”
During the event, Tinker and Mark discussed their design process, inspirations, and the technology they chose to keep, such as the proprietary Flight Speed system, as well as the new technology they introduced, including a first-of-its-kind knit collar. A Q&A later ensued, where we continued to learn about this Air Jordan, one that leans more towards refinement, rather that the radical innovations we’re use to seeing from this line.
A voice from beneath the pulpit inquired on the aesthetic of the Air Jordan 30, asking Tinker if he considers the popular retro division when sketching his ideas, while another asked Smith if he ponders how his designs will look on the street rather than the hardwood.
“I’m paid to be a futurist,” said Hatfield. While Smith would later answer, “We will never compromise performance for aesthetic. Once I do, I know my time is done.”
During prototyping, the design team received constant feedback from Team Jordan players, including superstar point guard Russell Westbrook and His Airness himself. “This shoe wear-tested better than any basketball shoe I’ve been around,” said Tinker during the live stream unveiling, and that’s a bold statement considering his track record.
Now I haven’t yet balled in the Air Jordan 30, but after talking a couple imaginary euro-steps in them, they’re top-notch basketball sneakers. They’re light, reminiscent of Kobe’s low-top line, strong and durable like a pair of LeBrons, and the 29’s comfortable sole system returns to round out a quality release to carry on the namesake’s torch. Yet the Air Jordan 30 received mostly indifferent or negative reviews from the rest of the world, which includes our beloved community of commenters here at HYPEBEAST.
But let’s face it, they’re athletic sneakers intended to enhance the performance of some of the best basketball players in the world. They are not intended to be peacocked around Paris Fashion Week. To be fair however, aesthetic is a key component to good design. So there is a balancing act every designer must consider.
So what typically makes a performance basketball sneaker aesthetically appeasing, or acceptable for casual street fashion? This question is barbershop worthy because, not to sound super cliché, but beauty is in the eye of the beholder.
However, if you look back on the Air Jordan line, the most iconic models featured some sort of radical, revolutionary innovation that was the very first of its kind. Whether it was visible Air units, patent leather, carbon fiber shanks, or even woven Kevlar, walking the streets in the latest sneaker technology was, and still is a status symbol, a signifier of cool. Just look at how well the Flyknit Racer and Pure Boost have done in recent years.
As we mentioned above, the XXX is more of a refined version of past iterations, rather than a model that introduced some sort of cutting-edge technology with the promise of shaping the rest of the market. It features the 28’s silhouette and Flight Plate outsole, while the 29’s Flight Weave one-piece upper and Flight Speed midsole are all incorporated into this release.
With that said, we shouldn’t throw the AJ 30 into the pile of forgettable releases from Brand Jordan. Aside from the net-inspired “XXX” that appears at the heel, the most eye-grabbing detail on this model is a unique, reinforced toe-piece made up of tiny beads that form a almost hidden Jumpman logo. “Michael has always been very infatuated with the toe-down look of a shoe,” said Hatfield, and the most memorable model to feature this element is the Air Jordan 11 and it’s patent leather vamping. But is that enough for it to reach the upper echelon of Air Jordans?

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