Drake Has a Few Surprises Hidden in His ‘VIEWS’ Liner Notes…

Best week ever? Quite possibly if you’re Drake. The 6 God’s latest album VIEWS is projected to shoot straight to number one with expected sales of 800,000-plus in its the first seven days. Throw in a boost from streaming services and the number jumps up to 900,000. We’ve already discussed Drake’s journey from Myspace unknown to chart-topping rapper, and we’ve […]

via HighsnobietyHighsnobiety

ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans

For years, ESPN’s upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor.

That’s still mostly true, as rivals NBCSN and Fox Sports 1 have done little to dent ESPN’s lead. But when the media company takes the stage at New York’s Minskoff Theater in two weeks, it will find itself in an unfamiliar position: As subscribers cut the cord and big-money talent heads for the exits, ESPN will have to make its strongest pitch yet to advertisers.

As younger consumers continue to eschew traditional TV, ESPN, like most other networks, has had to seek out a strong digital-native partner. Today it has, in Vice.

"Growing up watching ESPN I came to love the brand and their content. Maybe a little too much," said Shane Smith, co-founder and CEO, Vice Media. "The amount of manly tears shed over various 30 for 30’s throughout the years has been nothing short of embarrassing."

The wide-ranging partnership encompasses both digital and television. Vice Sports will produce new original series that will air across ESPN. Select 30 for 30 documentaries from ESPN Films will air on Vice’s new TV network Viceland.

"Evoking manly tears from Shane Smith is no small task, and I take immense pride in that," added ESPN president John Skipper. "Shane and the team at Vice do an extraordinary job presenting stories through their own, very unique lens—and working with them will help to bring a new perspective to our storytelling."

In classic Vice style, the Vice-produced shows will feature athletes and championship events that are outside the mainstream. Additionally, Vice and ESPN are developing a short-form animated series.

The content arrangement is an extension of ESPN parent company Disney’s $400 million investment in Vice sealed late last year, which gives Disney a 10 percent stake in Vice.

Other elements of the content partnership include:

  • Vice Sports series including original episodes of The Clubhouse will run across ESPN’s linear and digital channels, including WatchESPN.
  • ESPN will feature digital cutdowns of Viceland’s Vice World of Sports, with full episodes airing on other ESPN properties.

"I applaud Shane for understanding that television is the smartest path to worldwide leadership," Skipper added.

via AdWeek : All News

R.I.P. Afeni Shakur

You Are Appreciated 2pac’s mother and former Black Panther, Afeni Shakur (born Alice Faye Williams) passed away in Northern Califonia early this morning. She was 69. So far no cause of death has been reported. Back in 1995, Afeni was immortalized on her son’s magnum opus, “Dear Mama”. Later this year, actress Danai Guriri will portray her in the 2pac biopic, All Eyez On Me. Condolences to Ms. Shakur friends and family.

via Rap Radar

Nike Air Presto “Teal” // Dropping Soon

Nike Air Presto “Teal” // Dropping Soon

If you thought an onslaught of Nike Air Presto releases would soon begin to slow, guess again. More colorways look to be on the horizon including this budding teal edition.

Rendered in a more customary Air Presto blocking, a Rio Teal base is offset by a translucent TPU cage alongside accenting white laces and midsole.

Official Stateside release details for the Nike Air Presto “Teal” are not readily available.

Continue reading Nike Air Presto “Teal” // Dropping Soon at Nice Kicks.

via Nice Kicks

Nike Officially Unveils the Big Swoosh in White/Black/White

Nike’s Big Swoosh silhouette is both striking and unique to say the least. Taking cues from Payton’s Zoom Flight ’98 and the Barkley’s Air Max CB ’94, the Portland sporting giant’s newest basketball-inspired lifestyle silhouette debuts in a White/Black/White colorway, arguably its cleanest iteration to date. The sneaker’s boot-like mesh and neoprene upper is rendered in a predominantly white color scheme for this occasion, which is extended to the midsole that houses the visible Air sole unit. Contrasting touches of black are seen along the giant Swoosh, rubber outsole and inner lining. Purchase a pair from select accounts across the globe.

Click here to view full gallery at Hypebeast.com

via HYPEBEAST

Supreme x Levi’s 2016 Spring/Summer Collection

A departure from its red, black and Zebra pattern offerings late last year, Supreme returns with American mainstay brand Levi’s this spring. This time around, the duo present a bright companion of all-floral denim Trucker Jackets and 505 Jeans, in two vividly different shades. First, a light blue base is overlaid with pink and green blossoms, while the alternative is a bit more striking; blue/purple and green is patterned across a black base. The top and bottom sets feature a custom fit with stone washed detailing.
Pick up the newest Supreme x Levi’s collection when it hits Supreme New York, Los Angeles, London, Paris and online on May 5, while Japan shoppers can cop on May 7.

Click here to view full gallery at Hypebeast.com

via HYPEBEAST

Skepta Releases Video for “Man”

After releasing the single "Man" from his forthcoming Konnichiwa album, Skepta has revealed the video accompanying the hard-hitting track just days before the album’s drop. The grime MC is seen getting wild with friends at an underground party via grainy, VHS-style footage in the similar vein of his "It Ain’t Safe" video. Watch the raucous clip above as the night escalates and authorities show up. View the full tracklist for Konnichiwa and be on the lookout for the release on May 6.

Read more at Hypebeast.com

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Watch Anderson .Paak’s “The Waters” and “The Season / Carry Me” Video

Watch Anderson .Paak's "The Waters" and "The Season / Carry Me" Video

Anderson .Paak has a new music video for tracks off his great album Malibu. The clip, directed by .Paak and Chris Le, is for the album’s third and fourth tracks—"The Waters" featuring BJ the Chicago Kid and "The Season / Carry Me." Across a series of surreal scenes, including one where .Paak is confronted by a giant trash monster with Donald Trump’s face, the video closely resembles the collage aesthetic of Malibu‘s cover art. 

Revisit "Anderson .Paak and the Power of Positive R&B."

via Latest News – Pitchfork