Kendrick Lamar – “HiiiPower” (Video)

Kendrick Lamar Finally drops the video for his J. Cole Produced “Hiiipower” off the heavily anticipated “Section.80“. Powerful visuals is all I can say. Directed by Aplus Filmz,  the video finds Kendrick reflecting on some very revolutionary imagery with an interesting ending. Also be on the look out for Kendrick & J.Cole‘s joint project coming soon.

Big Sean’s Finally Famous! In stores June 28th (@BigSean)

Big Sean took to twitter this afternoon to announce that his debut G.O.O.D. Music album will finally hit stores on June 28th. Great news since we have been anticipating this album for a while. Take a look at his tweet below:

@BigSean: Finally Famous! In stores June 28th (took a min to get everything cleared so had to move it a week)! Its time! #FFOE #GOOD! D-Town!

This follows the release of the adidas Derrick Rose adizero commercial featuring Big Sean’s hit “I Do it.”

Très Bien interviews Common Projects’ Pete Poopat

Très Bien recently had a sit down with Common Projects’ Peter Poopat at The News showroom, NY, discussing the brand’s journey so far, collaborations and future.

Peter Poopat from Common Projects never intended to become a shoe designer, but maybe he should’ve. While he was working as Art Director at V Magazine, Peter and friend Flavio Girolami decided to work together on some ideas they’d been kicking around–some projects they had in common. The first concept was a sneaker. “We originally made them to meet our own needs. There weren’t a lot of options for well-made sneakers at the time,” Peter tells me, sipping a very large coffee at the News showroom in Soho. In 2004 the market was dominated by flashier styles–only Martin Margiela and a handful of other designers were offering simple, well-made kicks. Peter preferred classic athletic shapes in quiet colors, but a lot of major brands had altered their shapes and materials, and all of a sudden his old favorites no longer had much to recommend them. “Sometimes when I’m in a small town I’ll go looking in old shops for [deadstock], but I’ve never found it. We wanted to make the last right.”


Read the rest of the Interview on Très Bien

Nas, Lauryn Hill to Headline Rock the Bells

Rock the Bells announced its 2011 lineup and the tour will feature Hip Hop legends performing their classic albums in full.  Nas will perform his debut classic Illmatic (with special guests AZ, Pete Rock, and DJ Premier), while Hip Hop Queen Lauryn Hill will perform her The Miseducation of Lauryn Hill. Wu-Tang legends Raekwon and Ghostface Killah will perform Only Built 4 Cuban Linx, while Mos Def and Talib Kweli will showcase their 1998 Black Star album.  Cypress Hill will perform Black Sunday, Mobb Deep doing The Infamous, GZA doing Liquid Swords, Souls of Mischief doing ’93 Til Infinity, Black Moon doing Enta Da Stage, and Wu-Tang member Masta Killa performing the underrated 2004 solo album No Said Date.

The tour will also feature  Erykah Badu, Curren$y, and Mac Miller, Big K.R.I.T., Freddie Gibbs, Roc Marciano, and Immortal Technique.  Even Childish Gambino aka Donald Glover will perform alongside Slaughterhouse and host RZA. Once again, Rock The Bells will not disappoint.

Rock the Bells:

08-20 Los Angeles, CA – San Miguel Amphitheater
08-27 San Francisco, CA – Shoreline Amphitheater
09-03 New York, NY – Governor’s Island
09-10 Boston, MA – TBA


ALIFE Hidden Champion Magazine Vol. 3

The third volume of ALIFE’s’Hidden Champion Magazine seasonal printed collaboration is now available. Titled ALIFE SAVES the Japanese magazine focuses on Alife, its founders, people around them, the recent Art Machine project and showcases the Spring Summer 2011 Sportswear and Footwear collections.

A limited-run ALIFE SAVES T-shirt is available for purchase at the Alife Vancouver and New York stores, and on the Upset for $35.00.

New York customers will receive the ALIFE SAVES Hidden Champion magazine and poster with their ALIFE SAVES T-shirt purchase and online purchases of the ALIFE SAVES T-shirt will be shipped with the magazine

Interview w/ P.J. Braham, Founder of ANTI:theClothingMovement (“ATCM”)

Q: What do you do for a living, and what is your role/position for ANTI:theClothingMovement (“ATCM”)?

I am (soon to be) a lawyer by trade; however, I am an artist at heart. At this moment, I am trying to merge the two fields, or use income from the legal career to support my artistic endeavors.
In regards to ATCM, my official title is CEO, and this entails everything- graphic design, web design, blogging, marketing, sales, shipping etc. The only thing I do not do is make the screens and print the t-shirts, my boy from grade school Chris Kato at Ordinary Craft does that.

Q: How would you describe your fashion sense and what are your most prized articles of clothing (shoes, jeans, hats, etc.)?

Very laid back, very Cali. A nice t-shirt, jeans and a pair of vans are what I am most comfortable in.
My most prized articles of clothing…well as far as casual/street apparel it’d have to be the following: my Los Angeles Raiders snap-back that I purchased off e-bay from some guy in China, it’s official; a pair of these high top black leather, velcro Creative Recreations that are pretty legit; and finally, my black and orange Vans crewneck sweater.
On the GQ tip, I have an Italian three-piece, Super-100’s suit my uncle bought me when I graduated from college.

Q: What was the impetus for the creation of ATCM?

My need for a creative outlet; I needed a forum to voice my opinion.
ATCM started back in 2005 when I went with a friend who was a part of Mixwell Clothing (now defunct, it was a DJ apparel brand that was low-key popular in early part of the century) to the MAGIC Tradeshow in Vegas. At MAGIC, I got to see the behind the scenes of the street apparel business, the different brands, the Hollywood-aspect of street/urban clothing. It intrigued and inspired me. From that experience, I knew street apparel was a way for me to get my message out, and I knew that I could be successful in this business.

Q: What audience do you expect your brand to resonate the most with?

Anyone who is interested/influenced by hip-hop, punk-rock, or skateboarding culture and within that grouping, anyone who is concerned with/conscientious of world affairs. I market ATCM as socio-political art projected on cotton, so ATCM will resonate most with individuals who are into hip-hop, punk rock, skateboarding and geo-politics.

Q: How do you plan on getting ATCM out to these individuals?

The internet, boutiques, guerilla marketing (slap-tagging) and word of mouth. I want people to see the ATCM logo, the designs and to ask questions: what does it mean? Where can I find it? I think having a sense of mystery is a good way to draw people into your brand.

Q: What are your plans for ATCM in 6 months, 18 months, and 5 years?

6 months: Place ATCM in 10 more boutiques, each boutique located in a different city.

18 months: Have a few screen prints displayed in a street art gallery or art show; have expanded ATCM’s placement into all major US cities; collaborate with other street apparel brands/artists.

5 years: Establish Anti:theClothingMovement amongst the premier street apparel brands; have branched off into different forms of media- videos, a magazine.

Q: What separates your custom apparel from that of competitors in this market?

The aggressive nature of the ATCM message; it’s raw and unfiltered, it’s straight from my mind to the t-shirt. There is a certain level of depth that I aim for with my ATCM designs, I want people to think about the images I present. To analogize to hip-hop, I am the non-corny, non-annoying conscious rapper.

Q: Do you have any news for the public concerning any expansion/collaborations and/or upcoming projects?

Right now I am completing the fall/winter line and I am also working on a few art pieces; I plan to offer 18 x 24 posters of designs along with the t-shirts. Also, I am looking at offering some limited edition hoodies and thermals for the winter time.

ANTI:theClothingMovement is designed to share my point of view with the world. I don’t expect people to agree with everything I am presenting, but I do expect people to question their perspectives and how they arrived at their conclusions prior to seeing my art. I just want people to open their mind, think outside the box a little. If they feel my message, then be free, be ANTI!

Please visit the website:; blogsite:; twitter: @atcmisraw.


Mayer Hawthorne – A Long Time

Congratulations to Mayer Hawthorne for signing with Universal Republic. I have always been an admirer of his career and its sad to see him leave Stones Throw but its great to see him make a major move. Universal will now release Mayer’s sophomore album How Do You Do which is a follow up to his debut A Strange Arrangement. Take a listen to How Do You Do‘s alleged first single, “A Long Time,” below.

Bon Iver visits “Jimmy Fallon”

Kanye West collaborator Bon Iver sent their frontman Justin Vernon to Late Night with Jimmy Fallon last night. The band leader discussed the bands history and their upcoming album. Justin performed a special rendition of Bonnie Raitt’s “I Can’t Make You Love Me”.


Beyonce “Till the End of Time”


Beyonce pretty much solidified why she is one of the greatest entertainers of this current generation with her Billboard Music Awards performance from last Sunday.  The performance of “Run the World (Girls)” made believers out of many who derided it as just another Major Lazer jack.  Here is a new song from the Mrs. Sean Carter that follows the same lines as “Run the World” but manages to go in an entirely different direction.  Take a listen to “Til the End of Time,” below.


Download: Beyonce, “Til the End of Time (via Digital Dripped)

For those who are interested, Beyonce’s latest album 4 will be released on June 28th. The album is available for preorder here.


Mariposa Food Co-op Fundraising Campaign for Healthy Eating in West Philadelphia

For almost 40 years, West Philadelphia’s Mariposa Food Co-op has provided access to healthy, locally grown, and sustainably produced food. Growing from a buying club of a few dozen members to a full-service storefront open every day of the week, Mariposa now has well over 1,000 shoppers. With skyrocketing growth, and only 500 sq ft of retail space, Mariposa made the decision to expand.

They purchased a big fabulous building at 4824 Baltimore Avenue! Our goal is to begin renovations in June.

What They Need

The purchase, renovation, and start-up costs for the new store is an estimated $2.3 million. The co-op has already raised over $2.2 million between various loans, grants and donations. They’re almost there.

They have set a goal of at least $10,000 of donations from community members and supporters.

Please make a donation to support this campaign – even $5 or $10 will help us reach the goal!

Donate Now!

Pac Div – Fallin’ (Video)

The second official music video from Pac Div’s highly acclaimed “Mania!” mixtape, “Fallin'” visually explores different types of relationships while serving as a companion piece to a yet-to-be-released video.

Directed by John Bollozos and John Henry Baliton (

Produced by Clement & Co. (@clementandco)

Title Design by Amy Hunt (

Production Design: Kristofferson San Pablo (

Sean Falyon x Rocksmith Tokyo #SFBE Tee Collab @SeanFalyon @RocksmithTokyo

With the upcoming release of #SFBE2 : WEST PHILLY 2 THE WORLD, Sean Falyon and clothing line RockSmith Tokyo teamed up todo a collab tee. The tee is based around the popular phrase and growing movement “Sean Falyon BE Everywhere” or #SFBE. Photos of the collab are attatched and the tee will be available soon through

#SFBE2 Drops MAY 24th on for FREE DOWNLOAD!!!

twitter: @SeanFalyon
twitter: @RocksmithTokyo

LEP Bogus Boys – “FTW” (Video)

The LEP Bogus Boys Drop off a  Creative Control directed visual for there “Don’t Feed The Killaz Vol.3” Standout “FTW”  Produced by Surf Club’s own Chase N. Cashe. The Video takes it’s inspiration from the 90’s classic “Above The Rim” and also stars, Chase N. Cashe, and NBA Player Bobby Simmons.

adidas Derrick Rose adiZero commercial featuring Big Sean

Word on the street is that this is a new commercial from adidas and Derrick Rose that will be debuted tonight on TV. The commercial features Derrick Rose talking about his latest sneaker with a soundtrack provided by Big Sean and NO I.D. (That new “I Do it” that we previewed here last week). A great commercial and a great soundtrack for the youngest NBA MVP ever.

D. Rose tells us to remember this number, 9.8. It’s not the number on the shot clock, or the seconds left in the game. Its ounces. And that’s what makes the adiZero Crazy Light, the lightest ever.