The New Balance 574 Pinnacle
Since its beginning, the 574 has been one of New Balance’s classic silhouettes reinvented through each season to provide updated, sophisticated style and comfort. For spring 2010, the 574 is elevated to a new style demonstrating New Balance’s core values of heritage, craftsmanship, innovation and imagination.

For spring, the 574 has been deconstructed and updated with premium materials creating a sleeker, lighter weight silhouette.

Combining fashion and technology elements, the 574 creates a visual hybrid for spring 2010. With unique elements, such as black, rich leather and the worn, perforated canvas that is backed with color, exposing the pop of color through the perforations on the toe box, tongue and collar, the pinnacle 574 represents the synergy of beautiful design and functional design. It features full grain Italian leather on the toe, outer body and back heel that improves in look overtime when worn.

Envisioned by New Balance’s Creative Directors, Savania Davies-Keiller and Roberto Crivello, the 574 is re-introduced in full grain and pigskin leathers, buttery suedes and metal mono-mesh.

Additional 574 offerings includes blue buttery suedes and unique performance elements, such as the metal mono-mesh on the toe box, tongue and collar, and matchless metallic lizard-embossed Italian leather, which adorns the N logo and angular heel stripe making the 574 one-of-a-kind.

Along with the style’s premium materials, the 574 also features numerous technologies including: an Encap midsole constructed of polyurethane to provide maximum stability and durability, a full strobel-lasted footbed, lowered EVA and rubber durometers to yield added shoe flexibility and a softer feel, a layer of Abzorb for maximum cushioning and a high density PU foam sockliner which results in more effective moisture management.

The 574 collection for spring 2010 will include three premium offerings for both men and women in black leather/wax canvas, green/grey leather/wax canvas and navy suede/metallic mesh retailing between $55.00 and $110.00.

The 574 will be available in select retailers, such as beginning in January 2010.