Breaking Down The Nike App at Retail

Reserve, Instant Unlocks and Nike Scan are currently being piloted at Nike Santa Monica, The Grove and Nike Portland, and will be available at Nike’s newest retail concept, Nike Live, at Nike by Melrose upon its opening on July 12.

And this is just the beginning. Additional Nike App at Retail features will be available later this year, including at the Nike NYC flagship store (opening fall 2018), before being scaled to all Nike Stores in locations where the Nike App is available. New features include shopping entire looks on in-store mannequins via Nike Scan and Instant Checkout, allowing NikePlus members to skip the lines and enabling digital checkout.